PRODUCT FEATURE


Since being founded back in 2002, Carp Spirit has gone on to become one of the most well-respected and fastest-growing carp brands in Europe. And now it will be made readily available to UK anglers via Normark UK. We had to find out more…


T


he Carp Spirit range will come as a genuine surprise to many in the trade. How can a brand that few people have heard such little about carry such a large and expansive range of quality carp tackle? Owned by global giant Rapala, and distributed by Normark UK, the 1,000+ item Carp Spirit range offers competitive prices for consumers and great margins for dealers. In fact it’s looking to be a dealer’s dream as it’s clear the product design team have ensured that the new releases are


perfect for UK anglers. Building on many of the market leading products from the previous discontinued ACE brand - it has really picked up and boy does Carp Spirit deliver. Alan Yates, lead consultant for the Carp Spirit Product Development team, told T&G: “We are continuing to push the boundaries of product development. “We have a host of exciting and innovative new items to add to our already comprehensive carp fishing product range. New items for


2019 will specifically feature additions to our bite alarm, bobbins, bivvies and landing net ranges – as well as the re-introduction of the Razor Point hooks for the UK market. We are extremely confident that these additions will elevate the range to compete with the best in the business!” Carp Spirit in the UK is now distributed by Normark UK – which is also home to Dynamite Baits, Rapala, Storm, Sufix and VMC hooks. Daryl Hodges, Head of Marketing for Normark UK, told T&G: “Carp


Spirit offers some truly fantastic and innovative product – with the added bonus for retailers of a healthy margin! “All orders are supplied


from our central hub direct to the dealer via our easy ordering system – we aim to emulate the reliability and efficiency that anyone who deals with Dynamite has come to expect. “The launch will of course be supported with multi-platform marketing and we’re confident that Carp Spirit will be able to establish itself as a ‘must stock’ brand in the UK.”


1


The Carp Spirit range is massive - covering over 1,000 items


including terminal tackle, pods, bivvies, nets, rods, luggage, alarms - even inflatable boats.


2


You might not know Carp Spirit - but you already know the effectiveness of the Razor Point range of hooks.


2 www.tandgmagazine.com June 2019 | Tackle & Guns | 53


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