NEWS
rifl es need a constant supply of compressed air to feed them.” The compressed air used in a
pre charged pneumatic is very high pressure - many of the latest guns are fi tted with a regulator and have an even higher fi ll pressure of 250 BAR (3,600 PSI). To refi ll you need an air supply that can deliver up to 300 BAR. “Your humble garage compressor that might be able to do 40-60 BAR is just not up to the job,” says Tony. “And hand pumps, introduced 20 or so years ago,
sell the fuel yourself, and thus attracting the customer back to the shop?” asks Tony. A portable compressor of the type show in the picture might take 10 to 15 minutes to fi ll a bottle, that’s 10 or 15 minutes that a customer can be browsing and potentially being sold follow-up products. One of those follow-up products could be a compressor for themselves giving them full independence and netting the shop a healthy profi t. Or… it could be that, when
WHITBY
Lightweight, compact and durable, the Pocket Pal X2 features COARSE and FINE pull-through sharpening slots and a fold out, tapered diamond rod.
Also included are a fire starter, compass, LED light and signal whistle.
www.whitbyandco.co.uk/smith-s
Or could it make more sense that when you have a product that demands a constant fuel - to sell the fuel yourself, and thus attracting the customer back to the shop?
offer one solution but increasingly are going out of favour when matched with higher pressure and high air volume airguns - and maturing shooters who want convenience over low price.” That brings us nicely on to the subject of this article, which is portable air compressors. The manufacturers of these target two types of customer; the gun shop and the end user. “Traditionally, air bottles
were sold by the shop and then they would refer somebody to a local diving supply shop who conveniently had a very sophisticated compressor, needed for the breathing apparatus they sell.
“But with a higher sale volume of PCP airguns, does it still make sense to be sending hard to get customers elsewhere? Or could it make more sense that when you have a product that demands a constant fuel - to
www.tandgmagazine.com
selling a PCP to a customer on a tighter budget, not to sell him a bottle or pump at all, but offering him a certain amount of free top-ups for his rifl e, encouraging him to come back every week and giving the shop a chance to upsell to a better rifl e a better scope and ‘just in’ new products. Tony continues: “Many types of compressor available now have a fast fi ll time and can be used in the shop or sold to customer when needed, maybe discounting for your use, which has of course in the meantime been netting revenue from bottle and gun fi lls. “An air compressor can even be used as customer service tool for people who spend over a certain amount in the shop as goodwill encouragement to come back and see you sooner than they might have otherwise done. “Selling high pressure
compressors does not need to be a high-pressure sale!”
Page 1 |
Page 2 |
Page 3 |
Page 4 |
Page 5 |
Page 6 |
Page 7 |
Page 8 |
Page 9 |
Page 10 |
Page 11 |
Page 12 |
Page 13 |
Page 14 |
Page 15 |
Page 16 |
Page 17 |
Page 18 |
Page 19 |
Page 20 |
Page 21 |
Page 22 |
Page 23 |
Page 24 |
Page 25 |
Page 26 |
Page 27 |
Page 28 |
Page 29 |
Page 30 |
Page 31 |
Page 32 |
Page 33 |
Page 34 |
Page 35 |
Page 36 |
Page 37 |
Page 38 |
Page 39 |
Page 40 |
Page 41 |
Page 42 |
Page 43 |
Page 44 |
Page 45 |
Page 46 |
Page 47 |
Page 48 |
Page 49 |
Page 50 |
Page 51 |
Page 52 |
Page 53 |
Page 54 |
Page 55 |
Page 56 |
Page 57 |
Page 58 |
Page 59 |
Page 60 |
Page 61 |
Page 62 |
Page 63 |
Page 64 |
Page 65 |
Page 66 |
Page 67 |
Page 68 |
Page 69 |
Page 70 |
Page 71 |
Page 72 |
Page 73 |
Page 74 |
Page 75 |
Page 76 |
Page 77 |
Page 78 |
Page 79 |
Page 80 |
Page 81 |
Page 82 |
Page 83 |
Page 84
