NEWS
The Vader X will rapidly become our most successful product launch yet
launches a sleek new range of carp rods,
reels and nets – is Vader X a new force to be reckoned with? W
idely anticipated as one of the hottest new launches in the 2017 carp market is the classy looking new Vader X range from Sonik. The company is well known for
providing quality at the right price, yet Sonik looks to have rewritten the rule book on this one. The Vader X proposition bids to provide the ultimate rod and reel package that performs as good as it looks, yet not break the bank. The impressive new range of rods, reels and nets sets new standards for
will rapidly become our most successful product launch yet.” With fi ve rods, two reels and two nets available in the range, the whole package is presented on an eye catching new point of sale unit designed focus attention from the customer the minute they walk in through the door. The rods are slim, light and powerful with understated minimalist cosmetics; a nice carbon weave around the logo area, custom new Sonik line clip, lightweight black SIC guides with anti-frap tip ring. The
The RRP on the reel is £49.99. A separate option is the Vader X Spod reel at the same price, but supplied with one spool which is ready loaded with 200m of 30lb braid. With a matt black finish and minimal graphics the reels look the business and have been fully tested for performance and durability. For the retailer to be able to offer
a rod and reel combo of this quality at under £100 is hard to believe, and looks set to be one of the biggest sellers in Sonik’s history.
The whole range will be backed up by a powerful online and media marketing campaign, including videos, adverts, reviews and competitions, all designed to raise consumer awareness and sell through from the start.
the entry level or budget conscious carp angler, and as often the case with Sonik, is wrapped up in a retail package that looks too good to refuse. “When we set out to redevelop
our previously very successful SKS and SKS Black series of rods, we had a tall order. The market competition at this price point is fi erce, so we were very aware that to succeed, we had to offer our dealers something very special,” explained Ian McCormack, Sonik’s commercial director. He continued: “I am confi dent we have achieved this and feel sure that the Vader X category
8 | Tackle & Guns | June 2017
rods range from 12’ 2.75lb 40mm, 12’ 3lb 50mm, 12’ 3.25lb 50mm and 12’ 3.5lb 50mm options, plus a cleverly designed Spod and Marker hybrid rod to complete the range. The rods carry an RRP of £74.99
and promise to be big sellers - but add into the offering a Sonik trademark ‘buy two get one free’ deal, meaning the actual cost to the customer is only £49.99 per rod - and the deal is sealed. The matching Vader X big pit reel is available in 8000 size with two spools, and retrieves an impressive 1.1m of line per turn of the handle.
A 42” Vader X net is available in one or two-piece handle options to compliment the package. The whole range will be backed up by a powerful online and media marketing campaign, including videos, adverts, reviews and competitions, all designed to raise consumer awareness and sell through from the start.
SONIK SPORTS LTD T 01670 798 910 E
sales@soniksports.com W
www.soniksports.com
www.tandgmagazine.com
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