NEWS
German brand heading to the UK
G
erman brand Saenger is heading to the UK thanks to a new co-distribution deal. Saenger, the largest independently owned fi shing tackle company in Germany, has signed a long-term distribution partnership with Pallatrax Angling International Ltd. Pallatrax will exclusively distribute all Saenger brands in the UK, including Anaconda (carp fi shing), Iron Claw (predator fi shing), MS Range (match fi shing), Uni Cat (Catfi sh), Iron Trout and its Aquantic (sea fi shing). Andreas Rudolph, Saenger’s sales and distribution manager, said: ”This is an amazing opportunity to enter the UK market with our complete angling ranges, which now total over 8,000 multi-species products. “The UK market is now one of the most important sectors for Saenger to concentrate on as we continue to expand our business throughout Europe.”
At the same time, Saenger will distribute Pallatrax’s innovative ranges exclusively into the German, Austrian, Czech Republic and Polish markets including Stonze fi shing weights, Gripz Hooks and the Naturals range of baits.
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Simon Pomeroy, Pallatrax’s managing director, told T&G: “Without doubt this is the most exciting time in Pallatrax’s history, and to be in partnership with such an impressive company is an honour as well as an enormous business opportunity.
“Saenger has an incredible infrastructure and huge product portfolio that is guaranteed to garner interest from both the UK retailers and anglers. The facility in Germany is the most impressive I have seen in my twenty years in the industry and, with a huge stock holding and professional team, the UK market can expect great products at competitive prices, which cover most angling situations.”
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PALLATRAX ANGLING INTERNATIONAL LTD T 01409 240 042 E
simon@pallatrax.co.uk W
www.saenger-tts.com,
www.pallatrax.co.uk
www.tandgmagazine.com
07967 507 996 email
nickmarlow72@gmail.com
CALL June 2017 | Tackle & Guns | 17
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