1 Key Moments in Time


Company founded by William Paine in Godalming, Surrey.


Our roots were in sport from very early on; bespoke club coloured trim sweaters were our speciality and before long the club colours were worn by every cricket, rowing, tennis and golf club in England. Our most famous unofficial patron, HRH Edward VIII (Prince of Wales) was often seen wearing this style of regimental stripe sweater whilst playing golf.


1907 1924


English mountaineer, George Mallory, attempted to reach the summit of Everest. When his frozen body was discovered in 1999, various items of clothing were recovered and one item bore the label WF Paine, 72 High Street, Godalming.


1935


Frank L. Savage was appointed US representative, a turning point and a relationship that spanned four decades. By the early 1960s sound trading relationships had been established with all the major US department stores. Rapid expansion into global markets took place and the company receives The Queen’s Award to Industry in 1966.


1942


By the outbreak of the Second World War, Paines had gained such an unrivalled reputation for the quality of its workmanship that the company was commissioned to make woollen sweaters for Britain’s armed forces, particularly the Navy.


1950 1960


Alan Paine, William’s son, takes over Paines of Godalming and the company is re-launched as Alan Paine. This was a turning point for the business and marked the beginning of the expansion to the United States.


46 | Tackle & Guns | June 2017 www.tandgmagazine.com 1970/80


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