BUSINESS MATTERS 4 6 7 Call to Action
Ditch the studio shots As annoying as it is to see people’s food day in day out on Facebook, the fact is we’re still looking at it. Photographs are the most engaging type of content you can share on Facebook. Photos make up three quarters of the posts on the platform and account for nearly 90% of the shared content (according to the Social Media Examiner).
People like to see people. People like to see interaction. It should come as no surprise then when companies promoting products with customers, pro staff and in retail environments engage fans better.
Create blog posts specifi cally for Facebook (share-worthy content)
Photos get the most engagement on Facebook, but links have more reach! Take advantage of this, and to bring more traffi c to your site from Facebook, start creating content on your company blog specifi cally for Facebook.
A good tip is to think of a topic or headline that grabs your target reader’s attention. Lastly, make sure you include an attention-grabbing photo that’s sized for Facebook.
Post engagement plays an even larger role in who sees your posts, because it is a major factor in Facebook’s algorithm which determines which News Feeds your posts get displayed in and ultimately, how many users you’re able to Reach.
5
Ask people to engage After more Facebook engagement? Make it clear! Try to get in the habit of ending the post you publish with some sort of call-to-action. It’s not going to make everyone hit the share button, but it’s a good reminder. With all of the content on the platform, most people don’t have the time or desire to fi nish an entire article. On average, a person will read 20-28% of the words in your post.
Reply to people You put a lot of effort into getting people to engage with your posts, but once someone takes the time to leave a comment, are you ignoring them? In today’s world you can’t just post and move on; check your comments throughout the day so that you can reply as quickly as possible. The longer you wait, the less likely the conversation is to continue. Sure, you’ll have the occasional troll
that’s just posting a comment to get attention. But most of the people who leave comments for your posts do it because they resonated with what you published. Make them feel heard and appreciated, and they’ll be more willing to engage with your future posts as well.
56 | Tackle & Guns | June 2017
www.tandgmagazine.com
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