Sports Marketing Targets Archery
The UK’s largest importer and
distributor of air rifl es and pistols has secured the sole distribution of EK Archery and Crossbows.
We fi nd out more… about what’s coming. E
stablished over 45 years ago, Sportsmarketing still has the privilege of being the largest importer and distributor of air rifl es and pistols in the United Kingdom today. And now the fi rm has added EK Archery and Crossbows to its line up. EK Archery produce a comprehensive range of archery bows, crossbows and equipment. Accurate, high in quality, and built to high standards, EK Archery products are built by CNC machines, to guarantee quality.
Research brand has observed the failures of many of its competitors as they insist on price as the bottom line. “This attitude towards mass
production leads to a decrease in the quality of archery products,” said EK Archery. “EK Archery Research resists this
trend through a manufacturing process that involves our fabrication teams through several stages of design, in order to correct problems as they
For over three decades the EK Archery
appear. As prototypes emerge from the design process, these are subjected to rigorous tests by end-users. Trends are analyzed, and products , where necessary, are redesigned.” Luke Nash, managing director of Sportsmarketing, told T&G: “The brand has a vast array of different scaled products for differently skilled hobbyists and our handpicked selection should suit different budgets for all ages.” Expect more exciting products from the EK Archery range soon.
ARCHERY IN THE UK – source: Archery GB
• 1,100 clubs • 45,000 archers in UK • 70% male; 30% female • 13% with disability • 30,000 employed • Predominantly ABC1s and students • 79% satisfaction survey (Sport England)
14 | Tackle & Guns | June 2017
Archery - a growth market A
rchery offers huge retail opportunities across the board.
With over 1,100 clubs across the UK and an estimated 45,000 participants, the sport is suited to a family audience. At the competitive end, club, county, national and world levels ensure
progression through the ranks. Equipment can be very technical and high level competitors require dedication and discipline, which are as important in archery as precision and accuracy.
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