BUSINESS MATTERS 8 9 on Use Facebook video
Facebook has dedicated a lot of time and resources into its own native video platform. As a result, Facebook tends to favour direct video uploads over videos embedded from YouTube and other third party video sites. In one study on the engagement of Facebook native video vs. YouTube videos published on Facebook, the winner was clear. Native Facebook videos received:
• Two times more comments • Three times more shares • Seven times more comments • Two times more reach
Shorten your posts – less is more
People don’t go on Facebook to read long form content. Make your posts short and sweet.
Facebook posts between 0-50 characters long receive the most engagement. The more characters you add after that, the less engagement you can expect.
Cut down on the length of your Facebook posts, leave out unnecessary details. Treat your posts like headlines. Use them to pull people in and entice them to click through to your website to read the full story.
10
The TOP fishing and shooting companies this month –
ranked by engagement. *Information correct at time of going to press
FACEBOOK FISHING PAGES Rank PAGE
1 Carpology 2 Sticky Baits
69.9k
3 Fox International 4 Mainline Baits
5 The Offi cial Nash page 6 Preston Innovations 7 Total Carp 8 CC Moore 9 Urban Bait
10 Korda Developments 11 Avid Carp
12 Dynamite Baits 13 Angling Times 14 Trakker
15 Century Fishing 16 Gardner Tackle 17 DNA Baits 18 Cygnet Carp 19 Sonik Sports 20 RidgeMonkey
210.8k 153.3k 144.1k 54.1k 50.4k 69k
40.2k
124.9k 112.1k 68.8k
144.6k 55k
65.7k 76.9k 40.1k 34.6k 30.6k 34.2k
FACEBOOK SHOOTING PAGES 1 The Field
21.9k
Any plan is better than no plan Create a Facebook engagement strategy if you want to start getting more attention. Just publishing posts, crossing your fi ngers and hoping someone leaves a comment or shares it is neither effective or effi cient. Outline what you want to post, when you’re going to post it and the steps you’re going to take to get more engagement.
2 Barbour 3 Jack Pyke 4 BASC
5 EJ Churchill
6 Shooting Times 7 Beretta
8 Alan Paine
9 Eley Hawk Ltd 10 BSA Guns UK 11 Harkila
12 Hull Cartridge Company 13 Gamebore Cartridges 14 Daystate Ltd
15 AirgunWorld Mag 16 Sporting Gun 17 Fiocchi UK 18 Seeland
19 AirGunner Mag 20 Shooting Gazette
380.7k 33.9k 26.2k 6.6k
23.7k 934k 12.8k 9k 6k
28.5k 6k
15.1k 13.2k 8.1k 7.6k 3.4k 5.4k
12.5k 18.3k
Number of Likes (thousands) 171.8k
Engagement 24700
14400 11800 9200 6400 6100 5900 5400 4300 3700 3600 3500 2800 2800 2800 2700 2500 2300 1900 1800
1700 1600 1500 1000 797 513 430 394 288 228 226 204 174 115 101 84 83 53 9 0
T&G COMMENT What a stark difference there is between the fi shing and shooting markets and the use of Facebook! Both trades are pitching, primarily, to the older generations. Fishing has grasped the social media platform fi rmly, and the shooting fraternity is by and large not using it at all. Why? Is it because the gun trade is sceptical about putting information in the public domain?
T&G would love to know your views on this topic. Please drop us a line:
nickmarlow72@gmail.com
www.tandgmagazine.com June 2017 | Tackle & Guns | 57
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