Feature JRC
JRC – a history of innovation JRC has been a name synonymouswith innovation in carp fishing over
the years and this year looks to be no
different.The Pure Fishing-owned brand has a newdrive going into 2017.
J
RC has a long and illustrious history of designing and producing innovative, reliable and affordable products for carp
anglers – and 2017 will see that continue. Te brand, fresh from a recent face-lift, looks set to continue to lead the carp fishing industry in the UK and Europe under the stewardship of parent company Pure Fishing. It has become one of the global giant’s serious projects over the last few years, with a new logo, branding and innovative new products flooding into the market under the JRC name. Brand director Ralph Dijk explains: “We
pride ourselves on understanding the needs of carp anglers on the bank.We also take on board feedback from our experienced consultants from across Europe and also from our end customers, who will ultimately be the ones buying our products. “Te line-up we have for 2017 is truly one
of the most innovative and extensive that JRC has ever presented. JRC’s long history and tradition has been well maintained and developed for 2017 and beyond.” To see what Ralph means you really
have to dive into the new collection of JRC products and see for yourself.
SHELTERS AND BIVVIES
One of the real standout new JRC items in the category of ‘your home on the bank’ is the new Cocoon 2G Shelter. This rapid-erect shelter is perfect for one-nighters or day sessions. It is lightweight but features a 10,000mmhydrostatic head, making it extremely waterproof. It also features a 1
/3
groundsheet
to keep bags or spare clothing off the ground. Another smart itemin this
sector is the Cocoon 2G Universal Porch. This is a unique system that can fit almost any bivvy, instantly extending it and offering a large living area. The benefits of this are numerous, fromhousing an extra guest, to bringing and storingmore fishing or cooking equipment – it’s the extension that your bivvy needs.
46
www.tackletradeworld.com
Page 1 |
Page 2 |
Page 3 |
Page 4 |
Page 5 |
Page 6 |
Page 7 |
Page 8 |
Page 9 |
Page 10 |
Page 11 |
Page 12 |
Page 13 |
Page 14 |
Page 15 |
Page 16 |
Page 17 |
Page 18 |
Page 19 |
Page 20 |
Page 21 |
Page 22 |
Page 23 |
Page 24 |
Page 25 |
Page 26 |
Page 27 |
Page 28 |
Page 29 |
Page 30 |
Page 31 |
Page 32 |
Page 33 |
Page 34 |
Page 35 |
Page 36 |
Page 37 |
Page 38 |
Page 39 |
Page 40 |
Page 41 |
Page 42 |
Page 43 |
Page 44 |
Page 45 |
Page 46 |
Page 47 |
Page 48 |
Page 49 |
Page 50 |
Page 51 |
Page 52 |
Page 53 |
Page 54 |
Page 55 |
Page 56 |
Page 57 |
Page 58 |
Page 59 |
Page 60 |
Page 61 |
Page 62 |
Page 63 |
Page 64 |
Page 65 |
Page 66 |
Page 67 |
Page 68