Feature FLYING FISHERMAN
FlyingFisherman – a value brand Polarised sunglasses can end up being one of themost expensive items
you take out on thewater – but it doesn’t have to be thatway. Flying Fisherman can offer you quality performance at a sensible price.
N
on-prescription polarised sunglasses can cost anywhere from$10 tomore than $300 a pair. The basic components are
prettymuch the same…a couple of lenses, a frame, some screws, nose and temple pads and perhaps a few other bells and whistles. So why the wide variety of pricing for the same basic product? It’s all about whatmaterials the components are made from, and howmuch they cost tomanufacture, according to Flying Fisherman’s vice-president Linda Sheldon (pictured). “There are the status brands that
entice consumers to pay $200 ormore for sunglasses that cost $20 or less tomake – an illusion of choice, considering it’s worth what people are willing to pay. “If the frames aremade out of hand-painted
woodpecker bills that are tumbled in teak, then the chances are they’re probably going to be very expensive, for all the wrong reasons. The question is,what are consumers really getting for theirmoney?”
Titaniumframes and screws, polarised
polycarbonate or glass lenses, special lens coatings, specific padding elements and moremake up the variety of quality options available to anglers and legitimately add to the overall cost of a pair of sunglasses. But Flying Fisherman’s philosophy,which has allowed it 30 successful years in business, is that consumers should be able to own a functional, quality pair of sunglasses that project the statement they want others to appreciate at an affordable price. “We only use top-quality
components to build the Flying Fisherman brand of eyewear,” Linda
stated. “And the same goes for all products we make for anglers and outdoor enthusiasts.” By integrating quality
components and design trends into its eyewear, managing costs effectively, and being family
owned, Flying Fisherman offers anglers higher quality sunglasses at truly great price and value. TheMaster Angler Collection features 13
frame styles with virtually indestructible, polycarbonate RhinoLens lenses, offered with various AcuTint polarised lens treatments and TR-90 Grilamid frames that are as durable as they are fashionable. Prices range from$69 to $89MSRP, considerably lower thanmost sunglasses with these features. The company also offers an entry-level
Action Angler Sunglasses Series with 30 frame styles built with polarised triacetate (TAC) lenses in a variety of AcuTint lens options, priced from$15 to $30MSRP. Generous polarised protection is the goal, enhanced by nylon or polycarbonate frames designed for fishing. All Flying Fisherman sunglasses include the AcuTint lens colouring systemthat enhances colour contrast without distorting natural colours, helping anglers see below the surface of the water to spot fish and other structure, and all are backed by the company’s one-year warranty.
FLYING FISHERMAN
info@flyingfisherman.com www.flyingfisherman.com 34
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