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Tackle TradeWorld’s Spotlight On articles give readers a full, in-depth


insight into specific product categories and give you the chance to showcase your products in the perfect context.


SPOTLIGHT ON… LURES WINDOWShop


Find out which of the latest products you should be stocking fromthe world of lures.


01 03 02 .. AYAKS 01


SALMO Lil’Bug


This specially designed surface wobbler lure fromSalmo creates a wave of disturbance on the surface of the water on its retrieve,which tempts many kinds of predator fish. Inside the body of the lure is a


special casting systemcalled the Salmo Infinity Cast System,which allows you to cast incredible distances given the lure’s small size. The Lil’Bug is especially


recommended for catching chub, ide and asp,but can also be effective for other species that feed close to the water surface, such as perch and trout.


Salmo T: +48 89 51 23 171 E: salmo@salmo.com.pl W: www.salmo.com.pl


42 www.tackletradeworld.com 02


STRIKE PRO AstroVibe


This uniquely created vibration lure aims to combine the best of both worlds – ametal vibe and a rattling plastic vibe – as theAstro Vibe incorporates a polycarbonate belly with an in-built rattle inside ametal section. Strike Pro claims that “this


irresistible combination is perfectly balanced and providesmaximumfish- catching ability over standardmetal vibe lures.”


03


WESTIN Barry The Bass


Aftermonths of research and development,Westin has launched its first-ever lure designed specifically for the USmarket – Barry The Bass. Perfect for taming big bass,pike and


muskie, this lure has a rattling head and the action of a panicked baby bass.The hybrid between a hard head and soft,durable bodymeans that you can change the tail piece to prolong the lure’s life,while the slimprofile and deep-jointed body further attribute to the fantastic action.


04


SÉBILE Puncher


The new Sébile Puncher is clearly dedicated to light game fishing, specifically for trout,but also perch, chub and all small predators. Not unlike the rest of the Premium


JRC 235 INFLATABLE BOAT


line range, the Puncher has a sharp design with 3D eyes, extra-hard paint, high-quality hooks and a scale pattern. All this gives it a very natural look but this wasn’t enough for Sébile, nor was having a lifelike action.The lure features an exclusive rotating tungsten weight that combines all its advantages; the Puncher has a 360-degree rotating belly hook to improve the catch rate and an ultra-low centre of gravity.


Strike Pro T: +886 4 7566602 E: lure@strikepro.com.tw


CRESTLINER 1650 PRO TILLER


HOBIE MIRAGE TANDEM ISLAND


Fairpoint Outdoors E: tgm@fairpoint.dk W: www.westin-fishing.com W: www.facebook.com/westinfishing


Pure Fishing W: www.eu.purefishing.com W: www.purefishing.com W: www.sebile.com


JANUARY: Window Shop


Find outwhich are the latest products you should be stocking fromtheworld of boats and kayaks.


JRC EM ISLAND


signed its Mirage . This boat combination of hnology (Vantage d MirageDrive hnology) edesign. It easy-to-use


of a specially k hull, sail/


d Polynesian e akas/amas for


y ability. Built-in nd the Lowrance- n Transducer al to the growing nglers who Tandem Island


mate blue water ble of marlin- ng speeds.


PURE FISHING 8 9100


ecat.com ecat.com


ackletradeworld.com


www.purefishing.com www.eu.purefishing.com


CRESTLINER BOATS EUROPE


+31 596 614 404 pm@crestlinerboats.nl www.crestlinerboats.eu


235 INFLATABLE BOAT


Featuring a new design and the new JRC branding, the 235 inflatable boat from the top European carp brand is a hard- wearing and useful addition to any carp angler’s arsenal. It features a fully inflatable


hull, two two-piece aluminium oars, a marine-grade plywood bench seat, foot pump, carrying bag and heavy-duty detachable engine mount.


CRESTLINER 1650 PRO TILLER


The Crestliner 1650 Pro Tiller is a premiumfishing boat with no compromises.Apart from stunning looks and ample space for several anglers, the boat features good bow storage, an aerated stern livewell and baitwell, a high-capacity rod centre, SureMount gunnel accessory system, starboard rod locker, vinyl flooring and pro seats. It also features a built-in washdown system, perfect for maintaining the boat.


LINEAEFFE BELLY BOAT


Float tubes represent a great go-between for anglers looking to get out on the water without the significant expense of buying a proper boat. The Lineaeffe Belly Boat is


one such solution and features a 600-denier Oxford outer cover and a carrying capacity of up to 136kg (300lb). It also features a


hydrodynamic V shape for optimal stability and mobility as well as an open front for easy access.An included inflator makes it easy to blow up and waterproof side pockets ensure you can carry valuables safely.


FEBRUARY: MARCH: APRIL: MAY: JUNE: JULY:


AUGUST: LINEAEFFE


+39 051 666 00 00 info@lineaeffe.it www.lineaeffe.it


SEPTEMBER: OCTOBER: NOVEMBER: DECEMBER:


Pick the right issues to make TTW an even more effective marketing tool for your fishing business.


BartManganiello (USA) t: +1 914 722 7601 f: +1 914 722 7602


e: bartalm@optonline.net


Guido Knegt (Rest ofWorld) t: +39 3480 502 569


e: guido.knegt@dhpub.co.uk


SPOTLIGHT ON… RODS


WINDOWShop


Find out which of the latest products you should be stocking fromthe world of fishing rods.


01 2 02 S


nAGS (Air Guide truemilestones in


hnology. Exclusive e-X carbon-fibre with ultra-lightweight gs, have enabled nted lightweight, ’ rods.The nature of the nsmits a degree hat has never hey decrease ide weight r cent,while and feel. t three times


WESTIN W8Twitching


As the name suggests, theW8 Twitching is built for those jobs when only a super-sensitive rod will do. It’s a lightweight,quick rod that has been built to the same high quality as the rest of theW8 range.Westin says that the rod ismade fromthe very finest components andmaterials that it could source,with the focus being that it should be super-light and super- powerful. The same Fuji reel seat and guides


can be seen here as well as a Toray carbon blank,but what really sets the Twitching apart is its action.You can feel every tiny bump or knock at the end of your line, yet still have the power to tame that trophy fish.


Fairpoint Outdoors E: tgm@fairpoint.dk


om 03


SCOTT RODS Tidal


When Scott Rods set out to design its newTidal saltwater rods, it aimed to make the challenges of saltwater fly angling a little less challenging. Accurate presentations to cruising fish and good turnover into the wind are now easier than ever.These salt- specific rods load quickly, generate high line speed with a relaxed casting stroke, and have ample power to control hard-fighting fish. They feature advanced reinforced carbon (ARC), a natural finish,multi- modulus blank design and are all built in the US.


04


FLADEN Maxximus Solid


The new range ofMaxximus Solid carbon rods fromFladen Fishing gives the user very thin and light blanks with extreme lifting power,while still maintaining an incredible weight-to- strength ratio unmatched by tubular blanks.These solid blanks have perfect tapers that provide the power and action needed for specific techniques. There are two series in the range,


both with component parts from American Tackle Company.The top seriesMaxximus Solid Carbon Pro consists of three 7ftmodels all painted in a striking blood-red colour with quite possibly the best saltwater guides on themarket,American Tackle’s Ring Lock Virtus titaniumguides.


Scott Rods W: www.scottflyrod.com


Fladen T: +46 (0) 340-62 00 05 E: info@fladenfishing.se


SPOTLIGHT ON… BAITS


WINDOWShop


Find out which of the latest products you should be stocking fromthe world of baits.


01 02 03 01


CHAPEL BAITS 2kgValue Pack Boilies


Further improving on its popular boilies,UK firmChapel Baits has designed and produced six varied and exclusive flavours. The company,which was recently


acquired byMarukyu Europe, is making these new boilie varieties available in these great-value 2kg packs so that you can offer your customers quality bait at a sensible price. The new varieties include: Krill


& Hemp,Plum& Black Pepper, Strawberry & Niger,Krill & Chilli,Garlic Sausage and Krill & Corn.


Marukyu Europe T: +44 1269 833030 W: www.marukyu.co.uk W: www.chapelbaits.co.uk


42 www.tackletradeworld.com


Carp Only T: +33 2 37 34 33 47 T: +33 7 88 53 61 85 W: www.facebook.com/carponlyfrance


02


CARP ONLY Fluo Pop-Ups


Recently formed carp-bait brand Carp Only ismaking some serious noises throughout Europe,driven by bait- market guru Frans de Ceullar. As well as a range of boilies and


other carp baits, the brand now supplies fluoro pop-ups,which have become an essential part of any modern carp angler’s bait arsenal. The pop-ups are available in


numerous sizes and each tub contains boilies ofmultiple colour options.


03


CARP ZOOM Super Sweet Groundbait


Super Sweet is a sweet-smelling and sweet-tasting groundbait.The fine grain size of the quick-actingmix entices all fish to the feeding area in a short time. The distinctive sweetness, together with the top-quality ingredients and irresistible attractors,will keep fish feeding for a longer period of time, while avoiding thembeing fed up quickly. Flavours available include: Sweet


Strawberry,Sweet Fish,Sweet Honey, Sweet Vanilla and Sweet Punch.


04


DYNAMITE BAITS PremiumLiquid Carp Food


These new PVA-friendly Liquid Carp Food varieties fromUKmanufacturer Dynamite Baits are additions to an already popular range. They’re described by the company as


all-round bait soaks that can be used with pellets,boilies and also spod mixes, and even for use whenmaking your own boilies. The krill flavour includes realArctic


krill,which is naturally high in attractive amino acids,while the squid flavour is highly soluble and a proven fish catcher.


Carp Zoom T: +36 34 312 469 E: contact@carpzoom.com W: www.carpzoom.com


Dynamite Baits T: +44 115 989 9060 E: daryl@dynamitebaits.com W: www.dynamitebaits.eu.com


Spotlight on... LINE


SUFIX PERFORMANCE PRO 8


LINEAEFFE


TAKE AKASHI KG FLUOROCARBON


WFT GLISS


LINEAEFFE


Window Shop


Find outwhich of the latest products you should be stocking fromtheworld of line


SUFIX


TAKE AKASHI KG FLUOROCARBON


This Japanese-made, 100 per cent fluorocarbon line from top Italian tackle supplier Lineaeffe promises extremely high performance in all kinds of situations It features a very high


abrasion resistance, great smoothness and a knot strength that Lineaeffe claims is unrivalled by many fluorocarbons on the market It is available in breaking


strains from 1 5kg through to 30kg


PERFORMANCE PRO 8


Sufix Performance Pro 8 line features an eight-carrier construction of super-thin Dyneema fibres that help to create an incredibly strong, thin braided line that also has terrific abrasion resistance as well as superb knot and shock strength


WFT GLISS


The mechanical properties of Gliss are very similar to that of monofilament However, the line has four times the breaking strain of high-performance mono, with a slick, smooth and perfectly round profile At just 0 10mm diameter,


the line has a breaking strain of 4kg (8 8lb) and at the top end of the scale, at 0 25mm diameter, it produces a breaking strain of 19kg (41 8lb) It is available in several


colour options, including green, yellow, pink and white


BERKLEY BLACK VELVET


Berkley Black Velvet claims to put the ‘super’ in superline This Optimum Carrier Count Permanent Coloured Super Braid is a true breakthrough in coloured braids because the colour will never fade! The lightweight coating makes the line feel as smooth as possible The high KG Test and perfect manageability and permanent colour are only a few of the key features It also boasts a manageable performance, high-strength-to-millimetre ratio and great castability


Luggage L


What was once considered just a way of carrying tackle is now amulti-million-dollar industry packed with innovation, high-quality items and branding opportunities galore.How can you get a slice of the action?


uggage and accessories are no longer just an optional add-on for modern


anglers.Protecting, transporting and organising your kit can all be made easier by having appropriately designed luggage at your disposal. Around 20 years ago,much


LINEAEFFE


+39 051 666 00 00 info@lineaeffe.it www.lineaeffe.it


50 www.tackletradeworld.com


Spotlight on... ICE FISHING


SUFIX www.sufix.com


WORLD FISHING TACKLE


+49 2841 650 207 info@wft-products.de www.world-fishing-tackle.de


PURE FISHING


www.eu.purefishing.com www.purefishing.com www.berkley-fishing.com


of the luggage on the tackle market was basic;mostly cheap items sourced from China with a tackle firm’s badge emblazoned upon it.While cheap options


TAP INTO


ANGLER BRAND LOYALTYWITH LUGGAGE.


are, of course, still available, the luggage market has become much more advanced. You only have to glance


around the market to see how things have evolved.Companies such as Plano, Simms,Flambeau and countless others have taken luggage much further, offering very specific products that meet very specific needs.EvenOEM luggage has come on in leaps and bounds,with high-quality manufacturers such asHengFeng


showing that innovation and creativity are attributes that can easily be applied. For a tackle shop, stocking


luggage allows you to upgrade people’s purchases, create multi-buy deals and also buy into angler loyalty by stocking luggage with specific brands on. Much of today’s luggage is as much about style as it is about functionality, so,much like clothing, it helps to know what is ‘on trend’.


Spotlight on... LUGGAGE


TOP SIX LUGGAGE CATEGORIES ...ANDWHY


TACKLE BOXES An essential item in any fisherman’s ensemble, the humble tackle box has come a long way.With almost unlimited variations, innovations such as anti-rust technology and adjustable compartments, you really should be spoiling your customers for choice in this area.


FLY FISHING PACKS


Fly fishing is often responsible for some of themost stylish and well-thought-out luggage options. Fly fishing packs offer creative solutions to travelling light and having everything to hand. Consider broadening your horizons by stocking some.


ROD SLEEVES/HOLDALLS


Help your customers keep and transport their rods safely with a range of holdalls. There are options to suit every taste, fromminimalist to all- encompassingmonsters. They are also a great opportunity to sell based on brand loyalty.


SEATBOXES


While not strictly an item of luggage, a seatbox is an essential itemto stock, particularly if you cater for European-stylematch/coarse fishing. These give you the chance to sell some big-name brands and also the tackle to fill themwith.


BACKPACKS/BAGS


As anglers follow the trend to travel light, backpacks and other types of easily carryable bags are becomingmore popular. They represent an affordable add-on sale and are also produced bymany companies using themas additional branding – so you can play on brand loyalty.


FRABILL PREDATOR ICE SHELTER DRYPACKS


Always of importance to anglers is keeping their important valuables dry and safe. There are numerous drypack options on themarket, fromsmall bags big enough for a phone or camera through to roll-top holdalls. Offering these is a great add-on sale.


40 www.tackletradeworld.com


YOU SHOULD STOCK THEM


ST CROIX LEGEND GOLD ICE RODS


HT ENTERPRISES ARCTIC FUSION TX SPINNING COMBOS


HT ENTERPRISES


ARCTIC FUSION TX SPINNING COMBOS


HT, the industry leader in innovative ice-tackle design, introduces Arctic Fusion ice combos! Featuring exquisite blank


tapers to provide superior sensitivity, lightweight, single- foot E-Z ice out guides and patented “total touch” handle and reel seat assemblies, these systems enhance transfer of lure motion through the line and directly to your fingertips by keeping them in direct contact with the blank! Each Arctic Fusion combo is


matched with an ultra-smooth, three-bearing, infinite anti- reverse spinning reel.


Window Shop


Find outwhich of the latest products you should be stocking fromtheworld of ice fishing


FRABILL


PREDATOR ICE SHELTER Frabill’s premier ice-shelter series combines durability and mobility with five-star luxury. With their patented Modular Seating System (MSS), Predator shelters can be configured to comfortably seat two to three anglers, with generous headroom for standing, drilling holes and setting hooks. Its heavy-duty aluminium frame and rugged roto-moulded base provide superior wind and weather protection.


ST CROIX LEGEND GOLD ICE RODS


Fishing-rod expert St Croix has a strong collection of ice fishing rods, which could help you break into this market – none more so than the Legend Gold ice-rod range. The range features precision-


taper solid carbon blanks that provide extreme performance. They also feature innovative neoprene skin handles, Fuji SK2 reel seats and Pac Bay Minima guides. Finally, the rods are completed with 24k gold-plated super-finesse strike indicators – a touch of class.


MORA ICE EASY AUGER


Mora’s economy and family hand drill is one of the top- selling ice drills worldwide. This non-folding all-round drill is suitable for all kinds of ice – blue, double or soft and porous spring ice. Low torque is needed, which makes the drill easy to turn and ideal for the entire family. The razor- sharp spare blades made of Swedish stainless steel are easy to change. Mora Ice Easy has a comfort grip, is extendable and has a low weight. It can be used with cordless power drills (18mm adaptor required).


HT ENTERPRISES


FRICHY TOUGH DUTY PLIERS


Spotlight on... REELS


+1 920 533 5080 info@htent.com www.icefish.com


34 www.tackletradeworld.com FRABILL


www.planosynergy.com www.frabill.com www.facebook.com/frabill


ST CROIX


+1 715 762 3226 www.stcroixrods.com


MORA ICE


info@rapala.fi www.moraice.fishing


REUBEN HEATON 3000 SERIES FLYWEIGHT MK2 SCALES


WINN GRIPS FISHING-ROD GRIPS ight on... CTRONICSRICHY ndow hop REUBEN HEATON OUGH DUTY PLIERS


ade from an ultra-high- uality, lightweight, aircraft- rade aluminium, these pliers rom Chinese manufacturer


Frichy are a great addition to any range. They are fully corrosion and


saltwater resistant and feature precise grinding tungsten cutters that will not let you down. The jaws are made to be incredibly durable too. These pliers have also had


Electronics


a face-lift in light of Frichy identifying that fashion is just as important as function in the fishing market.


FRICHY


+86 512 5690 3066 sales002@frichy.com.cn www.frichy.com.cn


REUBEN HEATON


+44 1455 293000 info@reubenheaton.co.uk www.reubenheaton.co.uk


WINN GRIPS


+1 714 379 5463 www.winngripsfishing.com


hmost aspects ofmodern life, electronics and technology ying a bigger role in fishing too.Whether it’s using a


der, taking video footage of your fishing trip or even just your smartphone, technology is all around us.


fishing electronics rket has quickly ome one of most


e in fishing tackle over ew years.Not only as provided some of


t innovative, interesting ed-about products in mes.Examples of which Friday Lab’s impressive e fishfinder, the Deeper, vage Gear’s revolutionary


water video camera, the Wolf. ertheless, these are just oducts from an entire l of fishing-specific


onics that are providing opportunities for retailers


to gain extra sales and create added excitement inside their stores. It doesn’t matter which


discipline of fishing your store caters for most, there will be an opportunity to sell electronic gear in it. For starters,


Fishfinders and sonar are also 50 www.tackletradeworld.com


ANGLERS ARE NOT AS OLD


FASHIONED AS YOU MIGHT THINK


every angler wants to document memorable trips or moments in their fishing and the opportunities to do that are bigger than ever before,with digital photography and video becoming more commonplace.


a big deal,whether it’s on-board professional kits, or portable and castable devices. Tere is also a host of other accessories that could help out in a whole manner of fishing situations, including lighting, cooking equipment, bite alarms, phone apps and much more. Anglers are not as old


fashioned as you might think when it comes to using their technology in their sport.Being au fait with what is what could really help boost your business.


CATEGORIES


3000 SERIES FLYWEIGHT MK2 SCALES


Featuring an ultra-lightweight design, this compact set of scales from historic British brand Reuben Heaton is a great item to stock. The hand-held dial scale combines the compact virtues of a tubular balance with the readability of a dial scale. The scales also feature


a retractable handle, dual revolution, a zero facility and a protective pouch.


The fishing reel is one of an angler’smost prized and important possessions, but knowing how brands, price points and reel variations stack up is essential to finding your way in this sector. Luckily, TTW is on hand to give you the overview


Reels


Find outwhich are the latest products you should be stocking fromtheworld of accessories.


F WINN GRIPS FISHING-ROD GRIPS


ishing reels can be your best friend or your worst enemy as a fishing-tackle


seller.Tere isn’t really a type of fishing (except perhaps Tenkara) that doesn’t involve a reel. Subsequently, the field is vast and can be somewhat of a minefield. You need to identify what


your customers want, so that you can offer them the right kinds of reels for their fishing, but also the right brands and


Winn’s Advanced Polymer Technology offers superior slip resistance for great feel and performance. Designed in many shapes, lengths and colours for optimum versatility –Winn Grips aims to enhance the fishing experience for all anglers. These are simple but hugely


effective accessories that can be applied to fishing rods of any style – from spin to fly, fresh to saltwater –Winn has options to cover all aspects of the angling market.


price points.Tey can cover everything from a cheap $20 beginner’s reel, through to several hundred dollars for a top-end Daiwa or Shimano. A reel is a very


personal thing for an angler and there is a lot of brand loyalty involved in the sector.Tis is perhaps because it is one of the most technical and machine-like


A REEL IS A PERSONAL


THING FOR AN ANGLER.


products in the trade and having one you can trust and rely on, even if there isn’t much between the main brands in terms of quality, is therefore important. Many brands


have their own


special technologies or manufacturing


processes, but it’s up to you


to figure out what the needs of your customers are.


TOP FIVE REEL CATEGORIES ANDWHY


SPINNING REELS The classic spinning reel is the bread- and-butter product for somany types of angling and it seems a little too obvious saying you should be stocking it However, the sub-sector of spinning reels is vast and complicated, covering all price points, fresh and saltwater, and fishing styles fromeverything fromcarp to predator to big game Knowing your stuff is key here


BAITCASTER REELS A slightlymore specialist reel type than a spinning reel, baitcasters are designed for constant, fast and efficient casting and, consequently, are very popular for bass fishing in the USA and Japan In recent years they have becomemore commonly used by anglers seeking other predator fish such as pike in Europe


MULTIPLIER REELS When you need power and performance, amultiplier is often where you need to place your faith While available in some freshwatermodels, these aremost at home with big-game fishing in saltwater Everything fromGTs in the tropics to halibut in the far north can be covered by these heavyweight reels


TOP FIVE ELECTRONIC


SPINCAST REELS This type of reel has a closed face All the important parts are kept inside, under the nose cone The line comes out of a little hole in the cover You see a lot of outfits designed for children sporting this type of reel, because it is the easiest to use To use a spincast reel, you press the button on the back of it during your forward cast The line peels out and you let go of the button and the line stops


...ANDWHY


FISHFINDERS This is a particular sector of the electronicsmarket that is really booming.Traditional, large sonar fishfinders are becomingmore widely available and affordable and there is a influx on new, cheaper, portable fishfinders being introduced with each passing year.


LIGHTING Torches, lamps and other products of illumination have always been popular in angling, particularly inmarkets like carp fishing,where anglers often fish through the night. The innovation in this category is constant,with longer battery life, ingenious ways of storing torches and high-intensity light beams.


CAMERAS ANDVIDEO CAMERAS The international success of the GoPro has led to an increased interest in this type of product in angling.More and more companies are launching their own,more fishing-specific, twists on cameras and video cameras as the angler’s need to share his or her catches grows.


BITE ALARMS In Europe, fishing with bite alarms is widespread, and not just among carp anglers. Fishermen of all kinds seeking coarse fish will use bite alarms when they are setting up for a long session.They are also used in predator fishing for pike when using dead or livebaits. They are a versatile and useful addition to any store’s line-up.


AERATORS Keeping your livebait in tiptop condition can be the difference between catching and not catching.More and more companies have invested inmore advanced andmore efficient aerators to keep live wells as habitable as possible.


YOU SHOULD STOCK THEM


FLY FISHING REELS Fly fishing is of course a unique and separate discipline within fishing so fly reels offer their own category completely Everything fromsmall reels for trout, through to large arbour, saltwaterproof beasts for taking on tarpon can be stocked – and technology has advanced significantly in this sector in recent years


YOU SHOULD STOCK THEM


Spotlight on... CLOTHING & APPAREL


REDINGTON SIRENWOMEN’S BOOTS CHUB VANTAGE CLOTHING RANGE


NAVITAS JOGGA PANT CHUB Window Shop


Find outwhich of the latest products you should be stocking fromtheworld of clothing and apparel


REDINGTON VANTAGE CLOTHING RANGE


The Vantage clothing range from Pure Fishing-owned brand Chub has been given a complete overhaul for 2016. The items in the new range


have been designed from scratch, usingmodern fabric technology with strong input fromthe Chub Pro Team. The range makes use


of Climatex waterproof, breathable fabric, and Thermatex insulation technologies to protect anglers against the elements, keeping you warm, dry and comfortable no matter what the conditions during the session.


SIRENWOMEN’S BOOTS


Redington has been evolving and growing its women’s clothing range and the new Siren wading boots are the latest product. The Sirens offer protection


with rubber rands and soles and dry quickly thanks to quick-drying and quick- draining synthetic materials. They feature a wide sole for


stability and a padded collar for ankle support on uneven terrain.


REDINGTON www.redington.com


NAVITAS JOGGA PANT


The ultimate in comfort and style, the Navitas Fleece Joggas are perfect to keep you warm and comfortable.Whether it’s for warmth under your snowboard pants, a session on the bank or just chilling at home, the Navitas Joggas have it covered. Made from an 80 per


cent cotton and 20 per cent polyester mix, the pants feature two side pockets, a large rear Velcro pocket and full elasticated waistband with drawstring. Available in green, grey,


Navitas camou and black, and in sizes from small through to XXXL.


DAM EFFZETT ORIGINAL BUFF


Themultifunctional Buff is a hugely important part of many anglers’ ensemble and can be worn as a cap, neckerchief, bandana, mask and other ways. German tackle brand


DAM has launched a special EFFZETT-branded Buff to let anglers show their passion for this iconic brand. It is stretchy, seamless and soft to the skin, as well as being quick-drying and treated with polygiene for antibacterial purposes. This is an affordable way


to showcase a top angling brand in a high-performance garment.


PURE FISHING


www.purefishing.com www.eu.purefishing.com


4 www.tackletradeworld.com 4 FAIRPOINT


info@kineticfishing.com www.kineticfishing.com


NAVITAS


+44 1202 575394 info@navitasoutdoors.com www.navitasoutdoors.com


DAM


+49 9172 68480 0 info@dam.de www.dam.de


SPOTLIGHT ON… SOFT LURES


WINDOWShop


Find out which of the latest products you should be stocking fromthe world of soft lures.


01 03 02 01


BERKLEY PowerBait Ripple Shad


New fromtop lure fishing brand Berkley, the PowerBait Ripple Shad is designed to cause a big disturbance in the water and could do the same in the soft-luremarket too. Its unique segmented bodymakes


formore vibration and a better swimming action while the larger surface area than othermodels allows for better scent dispersion. The lure’s lifelife body and colour


options aremarried with 3D red eyes that are sure to catch the attention of predators.


02


SPRO Giant Flapper


A design originally used for freshwater species such as pike and zander, the twin-tailed soft lure has been adapted for saltwater fishing by Dutch firm SPRO in the formof the Giant Flapper. Thismight not be a totally new


concept,but the lure has several standout features, including a rippled body design to increase water disturbance and a tail that offers incredible action even at slow speeds. There are two sizes of the lure


available,20cmand 15cm, and a range of nine unique colour patterns too.


Pure Fishing W: www.eu.purefishing.com W: www.purefishing.com


42 www.tackletradeworld.com


SPRO T: +31 347 320 888 E: info@spro.nl W: www.spro.eu


03


ECOGEAR Pocket InTackle Boxes


The Ecogear Pocket In range is the perfect ‘toy’ for LRF anglers and ultra- light soft-plastic fanatics alike.The Pocket In is a lightweight,discreet and convenient box of tricks to enable you to scale down and take your fishing anywhere. There aremany different boxes


available, including a huge range of Ecogear’s high-performance soft lures and jigheads, giving the angler the choice to swap and customise the lures they are using while on themove.


04


SAVAGE GEAR LineThru 3DTrout 40cm


After the incredible success of the Line Thru 3DTrout lure,Danish brand Savage Gear has launched a new 40cmversion tomeet demand. The SS (slow sink) version will


run very high in the water, creating a brilliant profile and swimming action that will have huge predators rising to attack with brutal force. TheMS (moderate sink) is almost


a fast sink – going deep and running down eight to 10metres on a longer line, enabling the angler to really pull out those big deep-lyingmonsters.


Ecogear E: jbl@marukyu.co.uk W: www.marukyu.com W: www.ecogearfishing.co.uk


Svendsen Sport T: +45 46 19 19 13 E: info@Svendsen-Sport.com W: www.savage-gear.com


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