Spotlight on... SUNGLASSES
Even if it isn’t sunny, sunglasses and professional eyewear have become an integral part of the sport of fishing. TTW examines the rise and rise of this product category and how you can capitalise on it.
Sunglasses F
ishing with specialist eyewear is now almost as commonplace as fishing
with a rod and
reel.No longer will serious anglers settle for standard sunglasses or no eyewear at all. In today’s market, if you are not catering for the needs of anglers who demand good-quality eyewear, you are seriously missing out. It probably all started with fly fishermen, who realised that
polarised sunglasses seriously aided their ability to spot fish in rivers and
streams.As time has gone on, these benefits have expanded out to lure anglers and even carp fishermen, as more and more anglers seek to spot and stalk their quarry. As such, the fishing eyewear
market has expanded at a fairly rapid rate, to a point where there is now a huge array of choice available.Te wave was initially started by several fishing brands that had their own glasses, but it has
gradually spawned companies who actually specialise in eyewear for fishing – the likes of Costa,Wiley X and Smith all offer substantial ranges. It all comes down to the changing habits of the customers. “Anglers all
vice-president and outdoor director of one of those eyewear brands that has been pushing things forward in fishing tackle –Wiley X. “Tere is an old
ANGLERS ARE PAYING MORE
ATTENTION TO THEIR GEAR.
across the globe are paying much more attention to optimise their gear outside of just fishing tackle,” explainsTomasWæver, the
saying in fishing that an hour in the right spot is better than 10
in the wrong one. Having polarised
fishing eyewear that will
allow you to use the polarised filter 100 per cent, be able to find a frame that fits your head
30
www.tackletradeworld.com
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