Feature WILEY X
WileyX Newviews from
Wiley X continues to growin stature as a leading supplier of fishing
eyewear andwith product launches like the one it has lined up for 2017, it’s nowonder. TTW gives you the lowdown on the newshades…
B
y now, the fishing world is well versed with the high-quality eye protection and polarisation that Wiley X eyewear
can offer.Te brand has enjoyed a significant growth curve in the market thanks to the efforts of its USA headquarters and Denmark-based EMEA subsidiary and a network of loyal distributors and customers. But, like any brand that is serious about
its growth and its long-term standing in the industry,Wiley X is constantly working on new ideas to help keep it ahead of its competition. Further to that ethos, the company has
revealed a host of new SKUs for 2017, including three brand-new frame designs. TeWXEnzo is the first of those new
additions and will be added toWiley X’s Climate Control Series. It features a great
wraparound style to keep out peripheral light as well as a subtleWiley X logo on each temple in a stylish flat-panelled design that really stands out. Initially it will be available with matt or
gloss black frame and smoke grey, clear or polarised emerald mirror (amber) lenses. Te second introduction is theWXIgnite,
part of the Active Lifestyle Series.Tis more sporty-looking style is only available with matt black frame and can be bought with a polarised blue mirror (green) lens. Te final new frame is the WXNash,
again part of the Active Lifestyle Series. Tese sunglasses have a taller lens that covers larger faces. TeWXNash also features a matt black frame and its lens colour options are polarised blue mirror (green) or polarised smoke grey.
KRYPTEK ®
A key part of what’s new forWiley X this coming year is its new Kryptek® styles. Kryptek® is a very popular technology applicable to the core sunglassesmarkets ofWiley X that provides combat-proven features and designs into high-performance technical and tactical outdoor adventure apparel. “Kryptek® products are continuously
tested and proven in austere combat environments and extreme hunting and outdoor conditions,” explainsWiley X EMEA’s outdoor director ThomasWæver. “Constant improvement and feedback is
implemented into future designs with the end goal of providing products to outdoor adventurers who demand the utmost in quality and overall performance in their gear.”
KRYPTEK ® – NEPTUNE ™ A predator lurks just below the surface. He is a shadowy figure gliding silently through the depths or perhaps a hidden entity patiently waiting in vigil on the ocean floor. His advantage is stealth and his attacks are sudden. Based on theWX Omega style with polarised Amber lens/emeraldmirror.
WX OMEGA
KRYPTEK ® – HIGHLANDER ® Specially designed for those geographical regions and elevations that are varied. Kryptek® Highlander increases stealth when pursuing a wide range of quarry inmixed terrain. Based on theWX Bossmodel with a polarised amber lens/goldmirror.
KRYPTEK ® – TYPHON ™ Darkness is the ally of the predator that prowls at night. Kryptek® Typhon™serves those who operate when and where others will not venture. Based onWX Valormodel with polarized smoke grey lens.
WX VALOR WX BOSS
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