Spotlight on... SUNGLASSES
TOP FIVE THINGS TO LOOK FOR IN SUNGLASSES
POLARISATION It goes without saying that polarisation is whatmakes sunglasses performon the fishing front.Without it they are nigh on useless.
perfectly, use the right colour lens for the right conditions – either enhancing the colour contrast in and on the water or simply work as sunglasses – is simply essential in modern fishing.” Another of the fishing
sunglasses arena’s big players, Costa, shares this thirst for technology and better eyewear. Export manager for the
company Jenny Gordillo explained: “Today, anglers from across the globe recognise the importance of quality, high-performance, polarised
SELECTED KEY BRANDS
sunglasses to enhance their fishing experience, and the need to protect their eyes from the damage that sustained exposure to the sun can
cause.As in any sport, specialised gear is a must for all professionals. “Fishing gear is becoming
more specialised. Fishing sunglasses are evolving into specialised gear that is highly valued by many avid anglers. Now,with specific lens colours and lens properties that are targeted for different kinds of fishing, we can offer lens colours and materials that are developed for inshore fishing, offshore fishing, low light conditions,
shallow water, and high overhead sun. “Te fisherman can now
purchase the perfect sunglasses for his fishing techniques, wherever and whenever he fishes.” One thing that sunglasses
offer, besides this improved experience for fishermen, is a very healthy mark-up for retailers. Some of the top brands in
the category can demand very strong prices thanks to their marketing and product quality, but there is plenty of margin to be made for those willing to stock sunglasses.
FIT Having a wraparound fit is often key because it prevents peripheral light getting into the back of the lens and killing any benefits it offers.
PROTECTION Brands likeWiley X offer virtually shatterproof lenses and frames – an essential aspect for anglers who are likely to give thema tough time.
STYLE Style is almost as important as function with
sunglasses.All anglers want to look good, so make sure you only stock the ‘sexy’models.
ACCESSIBILITY Make sure you can cater for wearers of normal spectacles, whether that be with ‘fitover’ style glasses or prescription options.
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