Feature DUO
A philosophy like no other It doesn’t takemuch to create a fishing lure these days – practically anyone can do it. It is
for precisely that reason that you should seek those lure creatorswho do things thoroughly, with passion and genuine
handcraft.That is theway of things at DUO.
S
ince its inception over 20 years ago, Japanese lure brand DUO has forged a standard in luremanufacturing utilising
themost advanced technologies and innovation available to it. A company beyond its time, DUO has
matched its incredibly advanced processing technologies with an unmatched attention to detail and precise execution that it believes exceeds all others. The personification of the DUO philosophy is
its CEO and chief designerMasahiro Adachi, one of themost respected lure designers in Japan. His designs were first introduced in the early
1990s when he shocked the lure world with his engineering.His designing process originates fromthought but his understanding of lure action developed fromstudying the intricate
swimbehaviour of live
baitfish.Another vital element toMr Adachi’s gift is his detailed understanding of predator fish and their biology. His philosophy of ‘functional beauty’means he is trying to create lures that both unify in form and function,making lures that are creatively known as ‘better than the real one’. The real thing that sets DUO andMasahiro
apart is that he does not create lures in the traditional way that is used in the Japanese domesticmarket, using drawings and computer- aided design (CAD). Every DUO creation begins as a carving.He
mentally envisions the swimaction of his lure and begins carving a design fromABS plastic – the process could be considered organic. Masahiro’s designs are original, sometimes so intricate that they requiremonths to perfect
MasahiroAdachi carves designs by hand.
– a source of occasional frustration fromhis manufacturing team. However, the integration of hand-created
designs and high-precision digital constructs are imperative priorities for the creator and hemaintains this approach will remain a trademark for DUO lures. “DUO stands for form. DUO stands for
function. Formand function aligned in perfect harmony,” explains DUO’s exportmanager, Martin Bakos. “DUO stands for the highest quality, the
Nippon
quality.The absolute commitment to the highest quality to the level of DUO is unseen in this industry. “Through the technologicalmerging of
different aspects,we have pursued the leading technology ofmoulding for lure development.”
Eventually the designs are turned into plastic moulds.
Production of the master mould for a DUO lure avoids computers.
44
www.tackletradeworld.com
Page 1 |
Page 2 |
Page 3 |
Page 4 |
Page 5 |
Page 6 |
Page 7 |
Page 8 |
Page 9 |
Page 10 |
Page 11 |
Page 12 |
Page 13 |
Page 14 |
Page 15 |
Page 16 |
Page 17 |
Page 18 |
Page 19 |
Page 20 |
Page 21 |
Page 22 |
Page 23 |
Page 24 |
Page 25 |
Page 26 |
Page 27 |
Page 28 |
Page 29 |
Page 30 |
Page 31 |
Page 32 |
Page 33 |
Page 34 |
Page 35 |
Page 36 |
Page 37 |
Page 38 |
Page 39 |
Page 40 |
Page 41 |
Page 42 |
Page 43 |
Page 44 |
Page 45 |
Page 46 |
Page 47 |
Page 48 |
Page 49 |
Page 50 |
Page 51 |
Page 52 |
Page 53 |
Page 54 |
Page 55 |
Page 56 |
Page 57 |
Page 58 |
Page 59 |
Page 60 |
Page 61 |
Page 62 |
Page 63 |
Page 64 |
Page 65 |
Page 66 |
Page 67 |
Page 68