Feature JM GILLIES
bGillies T
he team at Australian fi shing tackle brand and distributor JM Gillies has embarked on a quest to get the
best young anglers in Australia promoting fishing to teenagers throughout the country. Te company has set itself a mission to do something about attracting a new generation of anglers to the party. Using detailed analytics, the Gillies team
realised that although the brand had great reach across the 18 to 65-plus age groups, the ability to speak to the 13 to 17-year-old age bracket was lacking. So it came up with the idea that who better to do that than like- minded teens. Pat Levy, owner of JM Gillies, is a
passionate and proud sponsor of getting kids into fishing, he explained: “Giving kids the opportunity and enjoyment we all experienced as kids, which has been
somewhat lost to this generation, is really important to us. It’s our job as fishing tackle brands to promote and grow our industry and make sure the sport has a strong future.” Te Gillies Young Guns (GYG) initiative
has initially inducted 30 elite junior anglers from around Australia to ensure there is a broad representation for what is a vast and very different fishery from north to south. Te plan is to add to this every month to keep momentum and keep those that fi t the criteria hungry to join. Te GYG anglers receive a pack that
includes shirts and caps specifi cally designed for the program plus some Plano boxes, Fins or Maxima line and a wide variety of Gillies-branded lures that are specifi c to the species the kids will be chasing. Part of the criteria for joining was that
theGYGteam members are active on social media so that they can promote in a way other teens would associate with.
acks ‘Young Guns’ As has often been published in the pages of TTW,without a newgeneration
of anglerswe have no
future.Many companies recognise this and some are doing something about
it.Australian firmJMGillies is one of those.
“Te quality of pictures, video editing
and talent the team have shown has been exceptional,”Pat continues. “Growing the GYG program has been a lot of work but the rewards are abundant and seeing the team out using the gear reminds us all of what it was like to have the excitement and adventure a fishing trip brings.” JM Gillies believes this program has a
positive impact on both the industry and also the kids’ lives and it will also enable many of the team to have exposure to the media throughout Australia. Te program has had tremendous support
from the magazines andTV shows and several of the team will have the opportunity to write articles and a lucky few will appear on some of the mainstreamTV shows. “Te sky’s the limit for the program
and it would be great to see some of our international distributors add to the team and provide a similar format for their young anglers of the future,” concludes Pat.
FOLLOWTHE GILLIES YOUNG GUNS ON
FACEBOOK:WWW.
FACEBOOK.COM/ GILLIESYOUNGGUNS/
JM GILLIES
info@jmgillies.com.au www.jmgillies.com.au 22
www.tackletradeworld.com
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