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All of the milk produced by the herd is used to offer whole milk, semi- skimmed milk, cream and butter.


ago, installing a new parlour and cubicle shed.”


While investing in the farm the Loughers have been conscious of public perception, as they regularly welcome customers and schools to the farm and are big advocators of Open Farm Sunday.


separately from the outset, so the farm is paid 28p a litre for every litre metered between the dairy and milk plant. “When milk prices were soaring it made our system look like we were putting a lot of work in for the price, however, latterly our investment has been paying off. We have had a consistent price for our milk at 28p a litre throughout which gave us the ability to invest in our dated system five years


One of their unique selling points is being a traditional family farm with high cow welfare. Their new cow shed is an elite specification kennel shed with mattresses and chopped straw.


At a practical level Rhys splits his time between the dairy and the farm, spending his time budgeting and planning on production days as well as managing logistics and staff. Meanwhile, on the farm he takes care of bedding and feeding, while John helps with cubicles and milking. The herd is averaging


11,100kg at 3.2%p and 3.6%bf. Having been averaging 10,000kg on twice a day milking, production increased and components dropped when milking moved to three times a day through the 20:20 Vaccar parlour.


“I had visited Wisconsin and realised that our herd wasn’t reaching its genetic potential on twice a day milking. When we switched to three times a day milking not only did production increase, but cow health and longevity also improved,” says Rhys. “Staffing is key to three times a day, we are lucky to have two reliable milking staff which has made the five years of three times a day milking possible.” To help keep production costs under control, cows are grazed in good conditions, being turned out between morning and afternoon milkings. However, on


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