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25


Milk is distributed 25 miles east and west of the farm which is located between Cardiff and Swansea.


constant for the Loughers. Milking starts at 12am and door step milkmen start to arrive from 1am, followed by pasteurisation staff arriving from 4am and commercial milkmen following at 5am.


Pasteurisation takes place on a Monday, Wednesday and Friday, starting at 4am and finishing between 12noon and 2pm. Machines at Tanglwyst pasteurise 1000 litres an hour and 20,000 litres are pasteurised every week. Meanwhile, retailing has extended to cream and butter as well as whole, skimmed and semi-skimmed milk. Whole milk is lightly homogenized to spread the cream, although the homogenization is lighter than supermarkets which aim to maximise shelf life. Semi- skimmed milk is most popular with 60% of sales, followed


by whole milk at 35% and 5% skimmed.


“Although we can’t always compete on price we can’t be touched on taste, quality and level of service. We bottle in to three sizes, one pint, one litre and two litres. As 50% of our volume is sold on the doorstep, we decided to keep the imperial size as the change from glass to plastic was a big enough transition without going metric at the same time. Some customers aren’t keen on change and didn’t like the thought of moving from glass to plastic.”


The other 50% is sold to a range of outlets including: local shops, cafes, pubs, restaurants, hotels, care homes, nurseries, golf courses and ice-cream makers. However, being a farmer born and bred rather than a salesman Rhys found it easier to drop off


free samples to let potential customers see the difference for themselves. “We found the quality of the product meant it spoke for itself and with some high profile customers, such as Vale Resort and Fortnum and Mason, London, to name drop, word of mouth helped generate business.”


Aiding sales has been recognition through the Great Taste Awards, with the butter gaining three gold stars, one of only 10 Welsh products to get three stars in 2015, while the double cream was awarded two stars.


Additionally, out of 10,000 businesses in the Nigel Barton’s Fine Food and Drink Heritage Awards, Tanglwyst butter came top and won. “We have a higher cost of production being a smaller herd and the farm and milk enterprises have been run


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