G3-247 Report ESTONIA MARKET REPORT
LOTTERY: Eesti Loto LOTTERY REVENUE: €47.4m (sales 2013) ONLINE GAMING: permitted – nine operating licences ONLINE REVENUE: 9.8m (turnover for 3 operators only – Triobet, Optiwin and PAF)
CASINOS/SLOT HALLS:62 CASINO TABLES: 88 CASINO SLOTS: 2,164 CASINO/SLOT HALL GGR:€53m (turnover)
The company reported earning results for the first quarter of 2014 of €2m net profit compared to €2.4m the year earlier. Sales revenues totalled €12.7m which was a 6.6 percent growth on 2013. In 2013 the company saw a net profit of €6.3m whilst lottery sales grew to €47.4m
Eesti Loto has increased its sales of Viking Loto in the Russian language target group by clever advertising last year. Direct advertising and invitations to gambling is not permitted in Estonia so Eesti instead broadcast the weekly Viking Loto numbers show on the TV channel
9 0
PBK with the preliminary advertising of the lottery show which is permitted by law and circulated fun lot- tery instructions via a song. Sales then increased sharply in both Ida-Viru County and Tallinn.
Meanwhile the company launched a joint service last year called Loto M to allow mobile play of Viking, Keno and Bingo Lottery which has been set up by mobile company Elisa and Eesti Loto.
The lottery play is via a special service number which can be purchased by calling the Keno Lotto, Viking Lotto and Bingo and Lotto Eurojackpot tickets. Players must be playing via mobile accounts on Eesti Loto’s website. The cost is €2 for keno, Viking, bingo or Euro Jackpot tickets.
In 2015 the company will be moving to a new commer- cial and office building in Tallinn called the Eesti Loto Building which has been built specifically for the com- pany.
Tax for the lottery (numerical lottery) is now 18 percent (from the total amount of sale of tickets) which was raised in 2008 from 10 percent.
01 The Estonian government was the first in Europe to put a flat tax system into practice. While Estonia is a fairly small sample, the results have been far reaching and universally recognised. However, many countries that adopted a flat tax after Estonia, have not done very well in the economic crisis, and they have now switched their tax systems back. Estonia, on the other hand, believes that the flat tax is still the best system, and the Estonian economy has recovered from the crisis. Of course, Estonians weren’t able to accomplish this by simply letting the system do its work. To begin ameliorating the effects of the crisis, the Estonian government increased the value added tax, and also used the good old-fashioned tactic of using austerity measures.
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