PRODUCT REVENUES PRODUCT
State Lottery
New Year Lottery Million games
TOTAL
2014
€578.6m €120.1m €39.1m
€737.8m
bookstores, convenience stores, petrol stations or drugstores or online. In 2014 the company saw €321.8m in
turnover (compared to €306.8m in 2013) of which this was divided between €195.1m via shop sales, €104m in subscriber sales and €22.6m in internet sales. Some €173.4m was dished out in prizes. Games include:
l
Sports – De Lotto partners NOC*NSF which receives over 72.46 percent of profits with over €2bn paid to date to 76 affiliated national federations.
l Lottery
- Lotto – Played every Saturday with a jackpot of at least €7.5m. Turnover was €143.8m in 2014. - Toto – Football prediction with various options. Turnover was €68.7m. - Scratch cards – 12 different cards with own character and theme. Every 13 weeks three new scratchcards are introduced. Play from €1 upwards. Turnover was €70.5m. - Lucky Day is based on the Keno game and is played daily with minimum €1.50 ticket and the chance to win up to €450,000. Tickets can be played online or via retailers. Turnover was €23.3m. - Eurojackpot now available in 16 countries is played every Friday for €2 minimum. Turnover was €15.4m.
SPORTS BETTING AND ONLINE Sports betting began in the Netherlands in 1957
when the Royal Netherlands Football Association (KNVB) began to organise it. Te KNVB organised sports betting until 1961 when sports betting was legalised as a second state monopoly and the Stichting Nationale Sporttotalisator (De Lotto) was founded to take over. Today sports betting is run by two
organisations – De Lotto which operates sports betting of all sorts (except horse racing and trotting) and Sportech Racing BV which runs the totalisator for pari-mutuel betting on horse trotting and racing. Sportech Racing is a subsidiary of the UK’s
Sportech PLC company operating in the Netherlands under the name Runnerz. It is the sole licensee in the Netherlands for the organisation of bets on horse races at home and abroad via the tote method. Tis has operated since 2010 via Sportech Racing. Te licence for operating bets on horse racing
runs until 2016. Dutch revenues for Sportech were £5.1m in 2014 compared to £5.3m in 2013 with an EBITDA of £0.3m. In 2013 the combined turnover of the two
licensees for sports betting was €77m divided between €53.7m (De Lotto/toto) and €23.1m (Sportech-Runnerz) compared to €45m and
2013 €607m
€124.2m 41.4m
€722.6m
€25m in 2012 respectively. Runnerz sells half of its tickets through
physical betting shops and has 56 locations in Netherlands. Football is the most popular sport and most
enjoy betting on the top two divisions. Interest in online poker and casino gambling
is growing and research shows some 1.5 million Dutch people sometimes or often gamble on online gambling sites and spent around €500m per year. However online gambling still remains illegal
in Holland and it is thought the treasury is losing around €100m a year in taxes. In November last year the Dutch government
gave the thumbs up to sports online gambling which at the moment is only permitted via state owned de lotto and only on matches in progress. Last year the government submitted a
legislative proposal to pave the way for regulated sports betting online but this hit several snags and it is thought this will not be passed until 2017. Tere are some conditions – it seems online
betting will be permitted if propositions are easy to manipulate and there are no betting on amateur and friendly matches during training camps. Te KSA (gaming regulator) reckon some
437,000 Dutch already gamble online and the sector will be worth €296m in 2015. Te new legislation will open the market but
clamp down on those using unlicensed websites. It is thought there will be two types of licences granted for five years and permit casino games, slots, fixed odd sports betting, pokers, sports betting (betting exchange), pari-mutuel betting and live betting on sports betting (this may require stricter regulation). It will not permit online betting for spread betting and special betting and the state run lottery will remain under government control for the time being.
OUTLOOK In July 2014 a modernisation plan was
introduced and with that came the suggestion of merging De Lotto and the Dutch State Lottery. Te idea was approved in principle by the two organisations whilst the cabinet has approved a plan to merge the Nederlandse Staatsloterij and de Lotto to improve the market and reverse declining sales. Tis will reduce the number of lottery
operators but in turn is good news for new lottery providers entering the Dutch market. With around 12 lotteries operating at the moment the average spend per capita on lottery products in the Netherlands is actually below the European average. It is said the Dutch lottery market will grow at
a rate of 7.6 percent this year. Te fear between the merger is the cross selling over lottery and betting customers which is making some wary.
NEWSWIRE / INTERACTIVE /
247.COM P65
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