Reports EUROPEAN LOTTERIES
Te digital sector is growing by 16.7 per cent which is a +45 per cent growth for online sports betting and +10.3 per cent growth for online lottery games. More than 20 per cent of digital stakes for Loto and EuroMillions- My Million were placed on mobile devices
percent reflected by the increase in number of players (100,000 new players in 2014) and access to the ParionsWeb App. Tere has been a rollout of 500 tablets at
selected POS plus a dedicated website launch in June 2014 plus the application launch at the end of last year. FDJ launched their website
fdjeux.com in
2001 and the first game of Cote & Match fixed odds betting was set up in 2003 followed by EuroMillions a year later. In 2012 the Illiko brand was unveiled. Te online website
fdj.fr has some four million unique visitors each month and over a million active players. Te digital sector is growing by 16.7 percent
which is a +45 percent growth for online sports betting and +10.3 percent growth for online lottery games. Tere are 33 games on
fdj.fr of which 14 are exclusives. More than 20 percent of digital stakes for Loto
and EuroMillions-My Million were placed on mobile devices and nearly 40 per cent of ParionsWeb bets were also placed on mobiles. Te growth was attributed to more active
players online (1.06 million) and the popularity of the game. Bingo Live which saw a growth of 37 percent last year thanks to a redesign whilst the third reason is down to the increased mobile activity, particularly with EuroMillions. Te launch of EuroMillions-My Million was twice as dynamic online as at POS. A new portal for iPad was introduced and accessibility improved on mobiles and tablets. Online and POS run side by side and at the
end of 2014 the ParionsSport application was launched to make it possible for players to bet anywhere. Tere were 250,000 downloads of ParionsWeb iphone and iPad app. Online registration is fairly rigorous with age verification and identification.
P48 NEWSWIRE / INTERACTIVE /
247.COM
OUTLOOK Te FDJ has launched its FDJ2020 plan to look
at the digital service through new partners, new games and services and a new way to communicate via the web. Te plan will cost €500m total investment
which starts with digitalising its network at a cost of €180m and then transforming its IT base (a further €250m). Tere will be a new network of companies
and stat ups – FDJ will partner game publisher Asmodeus to provide digital games and also the Web Factory School, a laboratory in France. Te idea is these new developments will
attract another one million players online (especially women and young adults) over the next five years. Tere will be new games and new developments. Meanwhile Points of Sale are due to be fitted
with new furnishings in 2016 designed to meet accessibility standards and tailored to customers on how they interact with games. Te
modernisation includes the use of new digital tools. Te new terminals have been developed in
partnership with Morpho (Safran group) and Lotsys (subsidiary of FDJ) and are called the Neptune. Tese will replace the old scratch terminals and gradually replace the terminals for all games. Tey provide a new optical reader which
recognises new forms and presentations of scratchcard games and payslips. Previously these were subject to constraints. Te new Neptune will facilitate betting and winning payments and as the scanner has no mechanical parts the equipment has lower maintenance demands. Te new Neptune terminals also consists of a
player module with a seven inch touch screen, smart card reader and barcode reader which gives an element of interactivity to the counter area including paperless betting via smart phone.
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