Insight SERBIA Street Operations
Belgrade Future Gaming Expo May 24-25, 2016
The Belgrade Future Gaming Expo takes place May 24-25, 2016 at the Belgrade Fair Grounds. The two day event is an amalgam of exhibits that include arcade games, poker and casino slots, through to video and computer game-based technologies associated with the Toys & Games industry. Exhibitors from the gaming industry include: Suzo-Happ, Synot, Stormbet, Nsoft, Maxbet, Casino Technology and Novomatic.
“We are very keen on having an opportunity to exhibit in Belgrade again. Also, the timing is very good for us as we are about to introduce Explosive Games I and Explosive II in March, just few months before the fair takes place.
We are ready to support and strengthen the position of these products at the market and help our distributor, to penetrate the market as fast as possible.”
G3 took the chance to interview Synot Group Sales Director, Roland Andrysek, ahead of the Belgrade Future Gaming Expo about market opportunities in Serbia
What are the opportunities in the Serbian gaming sector right now?
Synot has been active in the Balkan region since 2008. In this region alone, Synot distributes its products or participates with operations in Romania, Macedonia, Albania, etc. Tere are a lot of operators from Serbia that have expressed an interest to cooperate with us in this market. Terefore, the main reasons why we have decided to enter this market is that we’re in a strong position in the region, with very satisfactory results achieved in the neighbouring countries and also a lot of potential in this market.
According to our analysis, the market is still not saturated and there are a lot of out-dated machines, which need, sooner or later, to be replaced. Obviously, we find many challenges in Serbia such as substantial number of illegally operated machines, a lack of compliance with intellectual property law etc. Nevertheless, we experienced similar difficulties in the past in other markets, such as Ukraine etc, and we managed to overcome those obstacles.
What are the latest AWP products from Synot for Serbian operators, why are the suited to the marketplace and will VLTs be viable in the future?
For the market entry, Synot has prepared two unique game compendiums, Explosive Games I and Explosive Games II, each with 10 games. Te games were selected from our basic game library, which contains over 110 games. Based on detailed analysis of the market, players behaviours, current successful game solutions in the market, we have made few minor adjustments to the selected games and created two game portfolios for Serbia. Terefore, I strongly believe that the initial game portfolios will be successful very soon after the market entry.
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Regarding VLTs, as I do not know more sophisticated land-based system where not only the operators, but also the regulators have a complete online supervision over literally all activities, I am sure that an implementation of such a system in Serbia would be beneficial for all participants.
I could mention few well-known parallels, such as the Czech Republic, Italy, Canada, Slovakia, the UK etc., where the VLT system implementation caused a revolutionary improvement of the entire sector.
How have operators taken to the random nature of Synot’s gaming machines, having been accustomed in the past to ‘controlled’ games?
Tere is still a considerable number of old fashioned game solutions in Serbia, however, with the growing importance of the market, the offer of the main market participants has changed significantly. Personally, I do not see random games as a novelty in Serbia as for example Novomatic, Apex, Merkur and others are present at the market and their games are also random as opposed to controlled games. Much bigger problems are the illegally operated machines, copied games and low prices of gaming equipment.
Has the show been useful in the past for Synot and what do you expect from this year’s event?
Te exhibition in Belgrade, where we have already participated several times, is a typical local exhibition with a lower number of visitors and exhibitors. Having said that, it is a good opportunity to present products designed for the market, meet potential customers and better understand the market expectations. All above cannot be achieved at ICE or G2E, where the main goals are very different and less focused on particular regions/clients.
A burgeoning street market attracts the industry to Serbia
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