Insight SEYCHELLES Casino Liberté
uniquely Seychellois in character. Casino optimisation can be achieved by issuing several licenses providing choice for visitor, and the competitive forces necessary to maintain the standards of service and product appeal that will serve to differentiate the Seychelles as a preferred casino destination.
To find the first of these integrated resorts, take a 20 minute drive from Victoria over the mountains to the southwest coast of Mahe, to Petit Anse, where the Four Seasons Resort Seychelles is located. Tis is “probably the number one resort on Mahe;” situated on a lush hillside, it is the perfect setting, with inspired tropical villas verdant with mango, jackfruit and coconut trees, cascading down towards sugary white sands. Here, in the grounds of the Four Seasons Resort, construction is under way on the first of the new style casinos – the Club Liberté Casino. Te Club Liberté is scheduled to open in July this year.
Te owners of the casino and the resort are determined that this casino will be that which “changes the face of casinos in the Seychelles” and are prepared to invest to ensure that the casino is a match for the total Four Seasons resort. With a combination of contemporary and tropical influences, the casino will resemble a colonial plantation house, and the plantation house “spirit” will be developed as soon as the door opens into the luxurious gaming area. Te Club Liberté will not be a big casino, but it will raise the bar of the Seychelles casino offer to new heights. Te main casino gaming floor will have roulette, poker and blackjack tables,
plus there will be a unique and exclusive VIP gaming room offering roulette, blackjack and punto banco or poker.
Tirty of the latest electronic gaming machines will be available and will include the most popular reel and video slots, all linked to a loyalty card system. Naturally there will not be just gaming, and the casino will propose a glamorous cocktail bar, a sushi bar – food as entertainment - and a quality restaurant offer, plus live music and other entertainment.
Te Seychelles already has a high percentage of quality visitors from the Middle East and the Gulf States – Dubai is only a direct four hour flight from the Seychelles – and this will be one of the main target areas for the marketing of this new casino. When the owners were looking for a management company for the new casino, they took the decision not to approach the usual operators of such casinos, but to look for a smaller company who would have the interest to dedicate to this casino, and they brought in New World Gaming. New World Gaming is a UK based co-operative gaming consultancy, headed by Managing Director Jake Waller, that brings fresh and innovative management ideas and services to the casino industry backed by the experience and expertise gained and developed at top-class international operations.
As Jake says, “We will break the mould of casinos in the Seychelles to satisfy the demands of the owners. Tis will be the benchmark casino for New World Gaming.”
About New World Gaming New World Gaming’s mission is to deliver highly responsive support to its clients in the small and medium-sized casino market in order to deliver quick, practical and cost-effective solutions and results which exceed their clients’ expectations. NWG delivers its mission through its cohesive group of highly skilled and knowledgeable consultants which collectively has 157 years of hands-on casino experience. Members of the group have diverse functional specialities which are underpinned by common values and operating methodologies instilled at Sun International during their earlier careers. Their experience covers the full spectrum of management activities and responsibilities from turn-key scratch developments in new jurisdictions to multi-site optimisation in mature markets. NWG consultants have operated in the UK, Greece, Moldova, Czech Republic, South Africa, Namibia, Angola, Tunisia, Kyrgyzstan, Russia, Hungary, Croatia, Bolivia, Peru and Mexico, serving companies such as Sun Int., Stanley Casinos, Isle of Capri, Storm, Ritzio and Playboy.
NEWSWIRE / INTERACTIVE /
247.COM P31
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