Online gaming saw the highest increase in the Italian market driven by skill, card and casino games with a turnover of €12.3bn. It has grown due to the launch of phone and table apps and foreign operators
App – into Italy to run on Android, iOS and Applewatch technology. Sisal operates the Sisal Matchpoint betting
agencies and retailers, Sisal Wincity gaming centres, online via
sisal.it or via mobile devices using the Matchpoint APP. Totalisator is associated with Italian and International horse racing and bets can be placed at Matchpoint agencies and retailers, via Wincity gaming centres and online. In Italy there are a total of 4,790 sports
betting points of sale, 1,468 betting shops and 801 betting agencies. Tere are a total of 2,822 horse racing points of sale, 1,504 horse racing betting shops and 331 agencies. Inspired will also supply Virtual Sports into
Italy after signing contracts with eight Italian operators. In mid 2015 Inspired renewed its contract with SNAI for Virtual Sports. Inspired
currently provides SNAI with eight premium Virtual Sports across retail and online venues. At the moment Inspired supplies about 95 percent of landbased and online virtual sports market in Italy. Meanwhile online gaming saw the highest increase in the Italian market driven by skill, card and casino games with a turnover of €12.3bn (85 percent of the total turnover of the market). It has grown due to the launch of phone and table apps and foreign operators. Of the online sector lotteries account for €52m, betting and sport pools €1.9bn, bingo €90m and skill, card, casino games €12.3bn Online gaming for Sisal arrived in 2004
followed by online poker in 2009. In 2014 Sisal Live Channel was created the first Italian in store channel completely dedicated to live betting.
Sisal.it offers all online versions of its games including its lottery games, sports betting
products, horse race betting, poker (Texas Hold ‘em and Omaha), 29 casino games, games of skill, over 30 games of Gratta e Vinci, five bingo hall games, 20 instant Quick games and over 30 slot machine games. Play is limited to over 18s and player open an account with a monthly spend limit. Lottomatica meanwhile reported a 12.3 percent share of the online casino games market followed by Mircrogame and Sisal and then Eurobet.
OUTLOOK Lottomatica and Sisal have entered talks for the
potential merger of the two companies which could see Italy with the biggest online and retail betting group valued at €1.5bn Sisal has reconsidered its buy out options
following the cancellation of its IPO earlier this year. Lottomatica is its preferred partner in a potential agreement. Talks have been on and off since 2014 and
high taxes and reduced wagering has put the pressure on the market for consolidation. Te gaming market is expected to reach
€82.1bn in 2015 a slight drop from 2014 owing to the reduction in gaming machines and decline in lottery sales. However betting and online gaming is expected to grow.
NEWSWIRE / INTERACTIVE /
247.COM P61
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