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CAMELOT GLOBAL


Camelot Global is a lottery solution provider owned by the Ontario Teachers’ Pension Plan and owners of Camelot UK Lotteries Limited and majority shareholder in Premier Lotteries Ireland (Irish National Lottery operator). The Camelot team developed a new iLottery platform which was launched in the UK in 2014 and 2015 in Ireland. The system aims to increase participation and revenues as it gives players the freedom to play anytime, anywhere. It provides a full suite of products that can be customised to any market and can be used via mobile, tablet or PC. It gives a transactional mobile service enabling customers to buy tickets for draw based games and play a selection of Instant Win Games on their mobile. The introduction of automation improves the


quality and timeframe associated with testing and allows lotteries to be more agile and responsive to consumer needs. After the launch in the UK there are some six


million registered users with over 195 million transactions moved across from the old site in the first 24 hours. The new National Lottery site attracted over 20,000 new registrations in the fist week and has handled a peak of 400 full user registrations per minute. It is capable of handling 50,000 transactions per minute. Neil Brocklehurst, Director of Europe for


Camelot Global said: “The results have been dramatic with half yearly sales at an all time high, driven by continued very strong growth across the National Lottery’s digital channels. Mobile sales surged by 72 percent on the same period last year and sales through smart phones and tables now account for over 35 percent of all sales across Camelot’s direct channels. Sales over the half year were also boosted by 15 percent year on year growth across the National Lottery’s Game Store range of online and in store instant play games. Camelot Global’s platform now delivers sales accounting for approximately 70 percent of the entire European lottery online Instant Win game market.” In Ireland Camelot Global also provides the


iLottery platform offering online instant win games and games via mobile, meaning for the first time Irish lottery players can now play online instants on their mobile phone. In just over a week sales exceeded €175,000.


LOTSYS


Lotsys is a fully owned subsidiary of the FDJ and has over 16 years experience in long term partnerships with top end lottery operators. They provide solutions in terms of systems, terminals and project management. The provide solutions for several lotteries including FDJ and other lottery companies. They have a long term partnership with Safran Morpho to provide high volume terminals and digital signage solutions. Safran Morpho is a leader in security and identity solutions. Lotsys and Morpho unveiled a new gaming terminal for FDJ back in 2013. The terminal called ELITE uses grounding breaking new imaging technology developed jointly by the companies. It aims to reduce the overall cost of ownership by using a highly durable camera which replaces the mechanical parts of the previous generation terminals. ELITE imaging technology means the lottery can move beyond traditional betting slips to explore


NOVOMATIC LOTTERY SOLUTIONS


Part of the Novomatic group, this company is a full solution provider offering a 360 degree solution for all distribution channels from online, mobile and retail. Novomatic lottery Solution was formed after


Novomatic acquired Betware, the Icelandic internet and lottery company, in 2013 and the company was then renamed. Its headquarters are in Austria with offices in seven other countries in Europe, North and South America. The company has been delivering lottery


solutions since 1996 and the core of their solution is a modern transaction engine that can run almost 1.5 million transactions per minute which connects to any terminal and any web client on any device. They have worked with Islensk Getspa in


Iceland, Danske Spil, BCLC and SALAE in Spain. They provide retail solutions and interactive solutions and the NLS Lottery Platform ties together all the components necessary for a lottery business providing access to a Player Account and other core gaming services.


Omni Channel enables retail and interactive


channels to share the same central system and for the lottery it streamlines the operation of multiple


channels into a single cohesive flow which simplifies operations and reduces time-to-market. The Omni Channel enables retail and


new shapes, colours and designs. After testing at 1,300 outlets the FDJ has rolled out the ELITE terminals in more 25,000 outlets over the last two years. Lotsys also implanted a Digital Draw System for the De Nederlandse Staatsloterij lottery a few years ago whilst the Loteri Romande in Switzerland also used Lotsys to develop two new tools for its lottery – the electronic draw and Results Announcement Server and Internal Control Systems. Loto Quebec has also used Lotsys and Morpho to develop a new multi lane system to bring quick pick online systems to supermarket stores.


interactive channels to share the same central system and for the lottery it streamlines the operation of multiple channels into a single cohesive flow which simplifies operations and reduces time-to-market.


NEWSWIRE / INTERACTIVE / 247.COM P43


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