Reports EUROPEAN LOTTERIES
Popular and Instant Lottery (scratch cards) which saw almost seven percent of total sales with €292m in sales. Of the total turnover some 67.7 percent was
paid out in prizes (€1.37bn) and between eight and 12 percent in retailer commission (€367.7m) depending on sales channel. Te company signed a new agreement with
Intralot in 2014 for the next four years to operate its systems whilst GTECH is the provider of its online betting platform winning a tender against three other international companies. GTECH will provide the central information
system of its VLT network and connect 35,000 VLTs throughout its International Standard System (G2S) protocol.
VLTS In November 2011 OPAP received its licence to
operate 35,000 VLTs in Greece for a total cost of €560m. Of these some 16,500 will be installed and operated by OPAP whilst 18,500 terminals will be put up for tender and run by sub- concessionaires. Te licence is valid for 10 years. Te licensing system was put into place at the
end of 2014 however there are delays with the launch from OPAP who wants more time to ensure the machines comply with the new rules introduced by the government.
P56 NEWSWIRE / INTERACTIVE /
247.COM
Te rules were introduced in June last year
and include lower jackpot levels, daily loss limits and length of play time allowed. OPAP predicts that the VLT market will bring
around €1bn per year in revenue from the machines. Te new regulations were introduced a few
days before OPAP’s launch plans and OPAP say they ‘render the project no longer economically viable’. Te new rules set the daily loss limit to €80 a
player and limit the time to 10 hours a week and 32 hours a month down from previous 12 hours and 40 hours (respectively). Te maximum jackpot of gaming halls is now €20,000 down from €100,000. OPAP chose IGT/GTECH, Scientific Games,
Inspired Gaming and Synot as it’s VLT vendors last year and aimed to have 16,000 VLTs in the market under its own Play branded gaming halls by the end of 2015 with the remaining 18,500 available to sub contracted operators.
ONLINE AND SPORTS BETTING Te Greek online sector is governed by Articles
45-50 of law 4001/2011 and licences are administered by the Ministry of Finance for a period of five years which can be renewed. In 2011 the Greek state set out the framework
for internet gambling. OPAP holds the exclusive rights until 2030 for all its games operated online and Stoixima and games under this umbrella (monitor games and Go Lucky) until 2020. OPAP’s online sector was launched in June
2014 and new betting content is now being planned with the aim of attracting more customers and reducing access to illegal online products. Pame Stoixima is the OPAP’s second most
successful game with 21 percent increase in sales in 2014 with €1.52m in revenues and €434m in GGR which represents 35.8 percent and 31.5 percent of total revenues and GGR respectively. When the sports betting game was launched
the response to Pro-Po was huge and people queued for hours to play a coupon. A new coupon with 13 matches was later added and it was advertised as ‘Te Magic piece of paper that makes you rich!’ Te coupons were initially sorted painstakingly by hand until a central computer system was later installed. In 1964 OPAP began to reform ProPo
including new systems. Some 70 agencies were set up and radio broadcasting of football matches saw increased revenues. OPAP also launched its new football game 6 out of 36.
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