SPORTS BETTING AND ONLINE Italy has a large betting market today and Sisal,
- Betting - Lottomatica Betting has over 1,500 outlets or via online betting. Tis sector began in 2007 when the company was given 19 percent of sports betting rights and created Better brand. Tis saw live sports betting introduced and today players can bet on most sports via its network, online, telebetting, mobile or tablet.
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Online – offered via
lottomatica.it and
totosi.it. Poker Club is the poker room of both and various games and tournaments. Plus bingo, casino, scratchcards, football pools etc.
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Gaming Machines – VLTs operated via BetterSlot gaming halls. VLTs are supplied by Spielo, Inspired and Novomatic. Te games are now also available via an APP.
VLTS Gaming machines in Italy saw a total turnover of
€46.1bn representing over 55 percent of the market - VLTs reached €21bn and slots €25.1bn.
P60 NEWSWIRE / INTERACTIVE /
247.COM Te VLTs are connected to central monitoring
system with about 85 percent payout over a cycle of five million bets. Play is €0.05-€10 and maximum payout is €5,000 with national jackpot of up to €500,000 and local jackpot of up to €100,000. VLTs can be installed in bingo halls, sports
betting agencies, horse betting agencies, horse and sports betting shops, gaming centres with 30 VLTs in a 50-100 sq.m location and up to 70 for 101-300 sq.m location or 150 VLTs for those sites bigger than 300 sq.m. LOttomatica and Inspired Gaming will begin a
long term partnership with the installation of VLTs in Lottomatica venues. Lottomatica has over 800 VLT venues and
Inspired’s Open VLT platform and library of games will bring a new perspective to the market. Inspired was the second VLT company to gain approval from the Italian government in 2010. Lottomatica also works with IGT who supply game content and machine to the VLT market.
SNAI and Lottomatica between them control about 50 percent of the market whilst companies such as Ladbrokes, William Hill, Gala Coral and Bet365 have remaining licences. Betting is responsible for €3.1bn turnover –
sports betting €2.6bn; sports pools €34m; horse betting €457m and Tris and similar €178m. Lottomatica Betting was founded in 2007 and
today it has 2,000 stores under the brand name ‘Better’. In 2008 it acquired the Totosi brand for online betting. Revenue for Gtech Italy was €1.7bn in 2013 and of this €158.7m came from sports betting. In 2014 Lottomatica acquired IGT. SNAI has a 23.4 percent share of the sports
betting market and saw group revenues in 2014 of €527.5m and turnover of €5.4bn. It has a 49.8 percent share of the horse race betting market and some 876 sport corners in 620 stores and 721 horse corners. SNAI recently announced in 2015 plans to merge with Cogetech, a major gaming operator in the market, which will increase the number of gaming machines operated by SNAI to more than 70,000. SNAI recently launched Game360’s 360 Betting Mobile App – a live streaming betting
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