experience in cooperation with a powerful player account management system, that when combined, transfer the traditional lottery experience to the mobile. More and more lotteries are also including
vending machines as part of their product distribution strategies as these enable products to be sold in more locations whilst keeping
LOTTERIES REPORTING
customers happy with shorter queues and faster service. Antonis Dimos, Intralot Group Director
Lotteries said: “Vending machines of the past were used to sell scratch and draw games with many limitations in an inflexible solution. Intralot’s Dreamtouch redefines the market and sets new standards in selling scratch games,
EUROPEAN LOTTERY GAMES CATEGORISED GAME CATEGORY
Draw based games Instant games
Other gaming TOTAL
51 44
Sports games pari-mutuel 37 Sports game fixed odds EGMs
32 5 9
52 GGR 2012
€22.4bn €6.6bn €552bn €1.3bn €2.8bn €331m
€34.1bn SALES 2012
€49.1bn €20.2bn €1.4bn €5.8bn
€76.7bn
interactive gaming and offering digital signage services. Dreamtouch motivates an impulse buy concept with a simple, fast and enjoyable gaming experience that is rewarding for players and allows the lottery to increase product sales and improve brand/product awareness.” To reach new players Norsk Tipping and De
Lotto have both expanded their retail network to include major supermarkets chains. Scientific Games has been working with Norsk Tipping for the roll out of WAVE M retail terminals. Te Norwegian lottery pioneered the launch of a new in-lane supermarket solution in 2008 and is now working with Scientific Games to refresh its instant product portfolio. Norsk Tipping offer a player card registration for debit card like convenience and player history. Meanwhile Intralot’s Omni-Channel concept
enables all players’ interaction points to be managed in a single and transparent manner whether they play via retail outlets, via the internet, mobile or iTV. It enables players to experience the lottery in a consistent way across the channels.
NEWSWIRE / INTERACTIVE /
247.COM P41
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