Reports EUROPEAN LOTTERIES
ITALY LOTTERY Lotto OPERATOR Lottomatica & Sisal
REGULATOR AAMS SYSTEM Gtech (Lottomatica)
RETAILERS 45,587 (Sisal) 77,000 (Lottomatica) ANNUAL SALES €13.9bn (Sisal) €6.6bn (Lotto)
Italy is the mother of all lotteries. Te word Lotto comes from the Italian word ‘destiny or ‘fate’. Te lottery dates back to 1515 when it is said a lottery was organised to elect members of the Senate in Genoa. Later names were changed into numbers. In 1530 the Lo Giuoco del Lotto d’Italia was born and further lotteries followed throughout the centuries. Today the lotteries are regulated by the Ministry of Finance and the AAMS. Te total Italian gambling sector saw a
turnover of €83.4bn (GGR of €16.1bn) of which lotteries were accountable for €17.2bn in turnover; betting and pools €6.2bn; Gaming machines €46.1bn; bingo €1.4bn and skill, card and casino games €12.3bn. Of the lottery turnover the Lotto is
responsible for €6.6bn turnover, Scratchcards €9.4bn and National Totalisator Number Games (NTNG) €1.17bn. Te NTNG games
P58 NEWSWIRE / INTERACTIVE /
247.COM
(SuperEnalotto, Vinci per la Vita, SiVince Tutto, Eurojackpot and VinciCasa) are operated under concession to Sisal. Sisal received the concession for NTNG in
2008 including Enalotto which Lottomatica and Sisal also bid for. Meanwhile the Lotto is the oldest game in the Italian market and is run by Lottomatica. SISAL was founded by three sports journalists
in 1946 and is an acronym for Sport Italia Societa A responsabilita Limitata). Today it operates a number of what are called Tote Lotteries. Te first was Totocalcio followed by Totip for
the horse racing section. Te games include: l
Lottery games All the lottery games can be played via Sisal retailers at Matchpoint betting shops or at Sisal Wincity gaming centres or online. GGR
was €75.7m.
- Super Enalotto was launched in 1997. Prize draws are three times a week on Tuesday, Tursday and Saturday. - SiVinceTutto Super Enalotto was launched in 2011 and one prize draw on the last Wednesday of each month. - Eurojackpot launched in 2012 and is the first lottery with a Europe wide jackpot shared with 16 countries. Weekly draw on Fridays. - Vinci per la Vita – Win for Life. Tis game arrived in 2009 and was the first Italian lottery to offer a monthly income as a prize. Tere are two versions of the game now. - ViNCi Casa – the first lottery game to reward you with a home launched in 2014. You have to guess five numbers out of 40. Weekly draw on Wednesdays.
l Betting
- Matchpoint – the acquisition of Matchpoint happened in 2004 and at the same time online gaming was launched. Tere are a total of 364 Matchpoint betting agencies and 3,508 Matchpoint Corners. - Totocalcio – the first game to be launched by Sisal and began as the Sisal play slip later changing its name to Totocalcio. Tis is a football pools prediction game which at the time was launched to encourage sport and
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