Series central system solution and replace the lottery’s existing terminal base with 5,550 Altura GT1200 terminals. GTECH will also deploy mobile and handheld terminals as well as self service ticket checkers. Te IT services model aims to drive services
quality and to closely align GTech’s services with the business requirements of the lottery. Te company already provides its interactive gaming system to the lottery allowing it to sell traditional lottery style games to players over the internet. Roger Maleve, Lottery Operations and
Procurement Director said: “Time-to-market is extremely important in today’s business environment and the same holds true for the lottery business. Tis services arrangement with GTECH will allow us to introduce innovations more rapidly and be better prepared in the longer term to grow the business in a competitive marketplace. Te business alignment through the governance model is key in this model and will allow us to translate new technology into innovative services for our players and to become a more attractive and socially responsible gaming provider.” Meanwhile the lottery was fined by Belgium’s
Competition Authority in September 2015 some €1.19m for anti competitive behaviour. Tey say the company abused its dominant market position when it launched Scooore in 2013. Sports betting game, Scooore, enables players
to predict the outcomes of matches in different competitions such as football, basketball,
P52 NEWSWIRE / INTERACTIVE /
247.COM
REVENUE SPLIT BY DIVISION DIVISION
Prizes
Sport and Culture Operating Costs
Retailer Commissions State funding
TOTAL
PERCENTAGE 2014 53%
17% 12% 7%
11%
AMOUNT 2014 €636m
€205m
€142.5m €87m
€227.7m €1.21bn
E-games include nine Scratch and Win games, 10 Fun&Play games, seven Profit Opportunity games and three Win for Life. Around 2.5m people visit the website per month of which 35 per cent are mobile
volleyball, hockey, tennis and Formula 1. You can play at any lottery POS or online via smart phone, tablet for example via
e-lotto.be Scooore saw 93 percent growth in sales in
2014 compared to the year previously mainly down to the launch of live betting and mobile sales, the World Cup and retailer efforts. Te group was found guilty of using player’s
contact details and emailing them to announce the launch of Scooore, something competitors
would not have had the opportunity to do. Betting groups including Stanleybet, PMU and
Sagevas and the advertising body WFA registered their complaint against the lottery in May 2013. Grievances include the use of contact details obtained via the monopoly environment, using the lottery image to promote Scooore and exclusivity and non-compete clauses between the lottery and Belgian newsagents. Te lottery group agreed to pay the amount.
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