LOTTOMATICA REVENUES SECTOR
Lotto
Instant Tickets Total Lottery
Sports betting
Gaming Machines Interactive
Commerical Services ITALY TOTAL REVENUES
REVENUES 2014 €425m
€370m €795m
€179m €572m €71m
€128m €1.74bn
REVENUES 2013 €408m
€377m €785m
€159m €584m €77m
€132m €1.73bn
rebuild Italy’s war damaged football stadiums. - TotoGoal - V7 – horse racing both mutual and national betting. Totip was introduced in 1948 and was Italy’s first horse race betting system. - Tris arrived in 1991.
l Retail gaming - saw €530.2m in GGR.
- Sisal offers slots and VLTs in the market and also operates Sisal Wincity which was launched in 2010 as an entertainment centre with food, drinks and gaming. Tere are 17 WinCity locations currently open.
l Online Gaming – saw GGR of €44.8m Sisal has over 14 million customers and a
network of 45,587 Points of Sale (41,520 affiliated POS and 4,067 branded shops including Wincity (17 locations), Matchpoint (3,872 locations) and Smart Point locations (177 locations). Sisal had a turnover in 2014 of €13.9bn with
total revenues of €821m – a 6.3 percent increase on the year before although the company still saw losses. Of this GGR this was divided between:
l
€504m for Gaming and Betting revenues divided between: €44m for NTNG; €396m
for slots/VLTs; €9.9m horse racing bets, €33,000 bets, €29.7m virtual racing; €705,000 sports pools; €21.4m online games and €1.4m bingo.
l €124.1m payments and other services l €78.4 POS revenues l €8.3m other revenues.
Lottomatica (GTECH) meanwhile operates
one of the largest lotteries in the world, the Lotto. Te company is controlled by De Agostini Group. Lottomatica is the exclusive distributor for the Italian State of lottery games plus instant lottery, scratch games and slots, VLTs, sportsbooks and interactive games. Revenues for the Gtech group amounted to
€3bn in 2014 of which Italy was responsible for €1.7bn of this. Lotto lottery revenues reached €795m. Total wagers on the Lotto was €6.6bn and there were 1.9 billion instant tickets sold with total sales of €9.4bn. Total fixed odds sports betting wagers was €893m; total wagers on interactive skill games was €1.8bn; total Newslot wagers was €10.1bn with a total of 65,316 installed and total VLTs installed was 10,956 (end 2014). Te Lottomatica games selection includes:
l Lottery
- Lotto – this is the main game and played via tickets or online. Draws are held three times a week
- €10 Lotto or Numero Oro which can be played online.
- Scratch and Win – many options from €1 up to €20 cards.
SISAL was founded by three sports journalists in 1946 and is an acronym for Sport Italia Societa A responsabilita Limitata). Today it operates a number of what are called Tote Lotteries. Te first was Totocalcio followed by Totip for horse racing
NEWSWIRE / INTERACTIVE /
247.COM P59
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