REVENUE SPLIT BY DIVISION DIVISION
Prizes
Retailer commissions National budget
National Development for Sport TOTAL
FDJ has some 32,700 points of sales of which
10,128 were equipped with next generation gaming terminals with optic readers in 2014. Tere are some 27 million players of FDJ games – about 55 percent of the population. Te average weekly wager is €9.30. Of the €13bn in sales in 2014 some €8.5bn
was paid out in prizes to players (65.3 per cent of stakes) and there have been 211 wins of over €1m in 2014. Tis was compared to 75 wins the year before mainly attributed to the launch of My Million. Retailers received €650m (five percent) whilst €3.1bn was contributed to the national
PERCENTAGE 2014 65.3%
5%
AMOUNT 2014 €8.5bn
€650m €3.1bn €230m
€13bn In 2014 due to a decline in sales with Euro
Millions the company launched My Million which was in response to the request for a wider distribution of winnings. During the same year FDJ launched a five year strategic plan to promote operational and commercial excellence looking at responsible gaming, boosting performance and a positive environmental footprint among other challenges. New products last year included Jackpot, a
new scratch card game with winnings of up to €500,000, the re-launch of Morpion, a game which was stopped in 2012 but re-introduced due to its popularity, Coup de Chance game and
Instants are a huge part of the FDJ revenue. In 2014 they made up 44 percent of FDJ business and the €5 instant category accounted for more than 40 percent of the lottery’s total instant revenue. Instant sales for FDJ is around €5.5bn.
budgets. Te number of sales outlets have been declining however with 700 fewer in 2014 than 2013. Te company allocates €230m a year to
France’s National Development for Sport and has supported more than 600 charities since the FDJ Corporate Foundation was set up in 1993 to distribute funds. Players must be 18 years of age and there are a
total of 42 games offered by the FDJ including 16 new games added in 2014 to replace older games. Te games are divided into four sectors.
l
Scratch cards – the first game was Tac-o-Tac launched n 1984. Instants are responsible for 44.8 percent of stakes. Te Illiko range offers 19 scratch card games from €1 - €10. Cash is the top game in the range with 19 million players.
l
Draw based games and Express games – this includes EuroMillions-My Million offer which was launched in 2014 and completes the range of games which also includes Super Loto, Loto, Amigo, Keno and Joker. EuroMillions is responsible for 40 percent of stakes and some 21.2 million players.
l
Bingo Live – a multiplayer game where several players compete in the same draw to win the jackpot or winning amount.
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Sports Betting – responsible for 15.2 per cent of stakes. ParionsSport is FDJ’s second best brand. ParionsWeb offers online bets on 23 sports. Tere are three million players.
l Express Games – 2.7 million players.
Bingo which was the fourth re-launch of this game with two million players. Also launched was Loto Group Game service
which aims to enrich the gaming experience and focus on the social aspect. Initially available at POS this format enables a group of two to 10 players to share their winnings in a random Loto draw. Each member receives their own tickets and winnings can be collected separately. Instants are a huge part of the FDJ revenue. In
2014 they made up 44 percent of FDJ business and the €5 instant category accounted for more than 40 percent of the lottery’s total instant revenue. Instant sales for FDJ is around €5.5bn. Loic Bonivin, Head of Illiko instant games for
FDJ said: “Between 2005 and 2014 FDJ’s instant lottery sales have enjoyed growth of approximately 65 percent. Te instant games category is an extremely important and integral part of our lottery portfolio and we have formulated a forward strategy which we are confident will enable us to unlock additional potential to ensure continued future long term success.”
ONLINE AND SPORTS BETTING FDJ has been a sports betting operator for the
last 30 years which is provided via Points of Sale and online via ParionsSport and ParionsWeb. Due to the World Cup in Brazil FDJ’s sports
betting saw an increase of 20 percent with €1.9m sales in 2014. Some €192m was wagered at 25,650 ParionSport POS during the World Cup. All betting (both in POS and online) represent
15.2 percent of sales for FDJ and saw an 18.8 percent growth last year at POS betting. Te growth of the ParionsWeb meanwhile was 45
NEWSWIRE / INTERACTIVE /
247.COM P47
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