Reports EUROPEAN LOTTERIES
Te lottery has suffered over recent years mainly due to less consumers blamed partly on the declining sales of newspapers, magazines and tobacco and as such some 320 outlets (263 were newsagents) were closed in 2014.
Te lottery in Belgium was launched in 1934 and called at the time the Koloniale Loterij (Colonial Lottery Foundation) and was a way to raise funds for the Belgian colony of Congo. In 1963 the Nationale Loterij was established under the authority of the Ministry of Finance. In April 2002 a new law to ‘rationalise the
operation and direction of the Nationale Loterij’ came into force and this now governs the lottery. It granted the new Nationale Loterij the legal form of a private company with limited liability of public law. Te Kansspelcommissie (Gaming Board) has
no control over the National Lottery instead a supervisory board was set up and there is more scope for new games, new development and the introduction of betting, sports betting and games of chance. Te first Loto draw was held in 1978 with the
Lotto 6/40 game and more products like Presto, Joker and Subito followed in the 1980s. In 1991 there was a huge overhaul of the
organisation and the National lottery was transformed into a public utility autonomous organisation with legal status under the Ministry of Finance. New instant games were launched onto the market and it was possible to organise betting and games and chance games
P50 NEWSWIRE / INTERACTIVE /
247.COM
BELGIUM LOTTERY Lotto
OPERATOR Nationale Loterij
REGULATOR Ministry of Justice SYSTEM GTech
RETAILERS 5,000 ANNUAL SALES €1.21bn
and in 1992 all lottery outlets were connected online to a central computer. Since 1994 the lottery has been liable to an annual monopoly contribution to the state budget which was set by the King. Profit is reserved for financing programs for assistance for developing countries whilst the company also sponsors the Belgium Lotto Cycling Team. New scratch card games were added in the
1990s and by 2004 EuroMillions joined Belgium. In 2010 the
e-lotto.be website was set up so draw games could be accessed online followed by online scratchcards in 2012. Te National Lottery has 5,000 sales outlets
and 42 games in total. Sports betting arrived with the game Scooore in 2013. Today Lottery games include:
l
Lottery Games – Lotto, EuroMillions, Joker+, Keno, Super Lotto and Pick 3. Lotto is drawn twice a week on Wednesday and Saturdays.
l
Scratchcards - Tere are 13 scratch card games
l E-Games – 10 e-games available online. l
Sports Betting – Scooore is the lottery’s online and offline sports betting game.
In terms of revenues from lottery sales 53
percent goes back to winners in prizes, 17 percent in grants and sponsorships, 12 percent in operating costs, seven percent in sales commissions and 11 percent to the state. In 2014 of the €1.21bn in turnover - €636m
was paid out in prizes; €205m paid to sport and culture groups; €142.5m in operating costs; €87m in sales commissions and €135m to the
state. In 2014 the division of the total turnover was €444m EuroMillions (37 percent); €227.7m Instant games (19 percent); €439.2m Lotto (36 percent) and €99.7m for other games including Joker, Keno and Pick 3 and Scooore (eight percent). Retail outlets account for 90.2 percent of
sales (€1.09bn) whilst internet sales account for 8.1 percent (€98.1m) leaving 1.7 percent of sales down to other means (€21m). Last year saw the launch of live betting of Scooore, the mobile platform, development of self vending machines and a new corporate website. Te lottery has suffered over recent years
mainly due to less consumers blamed partly on the declining sales of newspapers, magazines and tobacco and as such some 320 outlets (263 were newsagents) were closed in 2014. On the other hand 291 outlets were opened in different
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