GOING GLOBAL
GOINGGLOBAL HOWTO…
The Chamber’s INTERNATIONAL TRADE TEAM will help you navigate your way through all of the regulatory procedures and documents that you’ll need for successful international trading
4 It’s crucial your staff, investors, and stakeholders, are supportive. 5 Ensure there is genuine market demand for your product.
EXPORT SUCCESSFULLY
It is important to be sure that your company can make the leap into international territory. International trade manager Brigid Hodgkinson (pictured) gives her tips for successful export trading…
1 Have a clear plan. If your overseas expansion doesn’t work at first, you need to know how to turn things around; if sales rocket, you need to know how to cope with increased demand.
2 Identify your markets. Do specific research, taking into account issues such as tax, entry requirements and local business etiquette.
3 Ensure you have the funds. Overseas clients often expect credit for a longer period than domestic customers, and you’ll inevitably face additional transport and administration costs.
6 If you’re exporting to developing countries, potential clients may not be able to afford the price you charge domestic customers, so you may have to drop the fee.
7 Ensure staff have the technical and customer service skills to correspond with overseas customers, organise transport and provide effective after- sales support.
8 Make sure your custom is welcomed in your target market. Be aware that your product may not even be legal in certain countries! Let us put you in touch with the relevant British Chamber of Commerce to assess your needs.
9 Make sure your brand is registered. If your international property is not protected in the countries you’re targeting, local firms can register your brand name and you may have to rebrand.
10 Never be afraid to ask questions! The Chamber’s International Trade Team can offer guidance on regulatory procedures and documents.
Call: 01604 790921, Email:
exportdocs@northants-chamber.co.uk
14 inbusiness FEBRUARY/MARCH 2017
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