NEWS FROM THE DART LIFEBOAT DART LIFEBOAT
www.dartlifeboat.org.uk
ResPeCT THe WATeR What is Respect the Water?
R
espect the Water (RTW) is the RNLI’s national drowning prevention
campaign. It launched in July and will be the RNLI’s largest ever campaign. You’ll see adverts in cinemas, on billboards and online and hear it on the radio around the uK and the Republic of Ireland. Prevention rather than reacting to drownings is the priority. The aim is to achieve this by engagement and education. Over 160 people die each year at
What are we saying to people? This year our messages focus on three main risks that
catch people out; The core message is that British and Irish waters are dangerously unpredictable.
slips and falls while running and walking contribute to
the uK coast, with a further 60 in the Republic of Ireland. Of those around half did not even set out to enter the water. The figures show a clear gender divide, with adult men accounting for two thirds of uK coastal deaths. RTW has been developed using best practice from other successful public safety campaigns such as “Think!” and “Fire Kills”. We hope to establish it as the nationally recognised water safety campaign in the uK and the Republic of Ireland. We want people – particularly adult men, who are visiting the coast or who enjoy coastal activities – to know what the main causes of coastal deaths are and understand that they could be at risk. We want people to realise “it could be me”, and to acknowledge the risks and adopt safer behaviour. Who is the campaign aimed at? This year’s campaign will reach millions of people but
Slips and falls while running and walking contribute to over half of those who did not expect to enter the water but drowned.
over half of those who did not expect to enter the water but drowned. Another group are anglers, fishing from surfaces that have become wet and slippery and until now would never have considered wearing a lifejacket. Glasses and beer mats carrying the message are being used in pubs and bars in key waterside location, prompting people to think about the risk of cold water shock if they enter the water unexpectedly. “Alcohol and water do not mix”. In certain key waterside locations, barmen have been supplied with throwing lines and trained how to use them. The aim of the RTW campaign is to halve coastal
fatalities by 2024. John Fenton. RNLI Dart Lifeboat Press Officer.
we are primarily targeting men aged 16 to 39 as this group accounts for the largest number of coastal deaths each year; however, it also targets specific groups of people who enjoy activities such as scuba diving or angling or those who make their living on the sea, such as commercial fishermen.
** Cold water shock can steal the air from your lungs and leave you helpless.
** The water can be unpredictable, with waves, tides and hidden currents that can drag you out to sea in seconds.
** Around half the people who drown never expected to get wet. – many get caught out by un- expected slips, trips and falls into the water.
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