EUROPE
Sally Corp. attraction for Swedish park
SALLY Corporation’s all-new haunted attraction, House of Nightmares, is set to open in 2015 at Gröna Lund, the world renowned amusement park in Stockholm, Sweden. The new attraction will bring visitors face-to-face with the evil Dr
Morphio in his old dark house where horrific nightmares await. Specially designed for Gröna Lund, this one-of-a-kind walk through attraction will feature animatronic characters and props, CGI video effects, live wire illumination, video projection, Pepper’s Ghost illusions, ultraviolet illumination and live performers. John Wood, CEO of Florida-based Sally Corporation, said: “The House
of Nightmares has been an exciting and challenging project for both Sally and Gröna Lund. As with many of our projects, we first entered into an exploratory design development agreement to develop concepts that we thought would work well in the facility and in Stockholm.” As visitors approach the exterior of an old Victorian mansion, two large
video screens, special effects, lighting and sound will help set the mood for the terrors that await inside. Scenic elements will enhance the backstory of Dr Morphio and his experiments. As they enter, visitors are immediately immersed in the story of Dr Morphio, an American scientist who specialised in the nature of human subconscious and the nature of dreams. It was in the late 1940s, the formative years of television, that Dr
Morphio hosted a programme entitled ‘DreamLand’ during which he would interpret the dreams of guests on his show. However, at the height of his fame, his TV career came to a sudden halt when it was revealed that his personal research had become highly unethical and thoroughly illegal. The public was shocked to discover that he was conducting experiments
on human subjects in which he attempted to forcibly extract their dreams from their minds and bring their nightmares to life. “Together with Sally Corporation, Gröna Lund will create one of the
worst horror experiences of its kind,” said Peter Osbeck, ride manager at Gröna Lund. “Through advanced technology and special effects, we will challenge all our visitors’ minds. We are currently discussing what the age limit should be for the House of Nightmares, as this horror experience is not for everyone.”
Costa Cruises selects Cruden
PASSENGERS on board Costa Cruises’ new flagship, the Costa Diadema, will be able to enjoy a high end motorsport experience, thanks to a Cruden Hexathrill Full Formula Style race car simulator. The 4,947-passenger ship, nicknamed ‘Regina del Mediterraneo’ (Queen
of the Mediterranean), was christened at a ceremony in Genoa, Italy, on November 7. The simulator is the same equipment used by professional race car drivers to improve their skills and is part of the ship’s plentiful entertainment provision. “A simulator is a great idea for a cruise,” said Frank Kalff, commercial
director at Cruden. “Drivers can only get better and better the more they practice; a seven-day cruise is therefore ideal for both novice and more experienced racers looking for an adrenalin rush and a great holiday challenge.”
BBC partners with Paramount
DEVELOPERS of the new London Paramount Entertainment Resort in North Kent, UK, have signed a development agreement with the commercial arm of the BBC to feature the broadcaster’s intellectual property at the resort. The landmark agreement follows a similar partnership between the
park and Hollywood studio, Paramount Pictures, which will allow the resort to access over 3,000 films including iconic movies such as Mission: Impossible, Star Trek, The Godfather and The Italian Job. “The partnership agreement
would mean that some of the best loved and celebrated programmes and characters to appear on British TV and radio in recent decades could be brought to life at a new world- class entertainment destination,” a spokesperson for the resort said. Paramount Entertainment Resort is planned to open in 2020.
Merlin CEO takes BHA role
NICK Varney, chief executive officer of Merlin Entertainments, will take over the role of chairman of the British Hospitality Association (BHA) when incumbent Alan Parker CBE steps down on January 1, 2015. In his new role, Varney will join the BHA board of directors, working
with chief executive officer, Ufi Ibrahim, and the executive team in the important lead up to the country’s general election and the new political environment that will follow. Already leading the Cut Tourism VAT Campaign, which strives for the
UK to be more competitive in Europe with a lower tourism tax, Varney’s immediate priority will be to make all political parties aware of the importance of the hospitality and tourism sector both in economic terms and as a key employer. “The BHA is to be congratulated on the excellent work done to date
to build relationships and raise the profile of the key issues which affect all our businesses,” Varney said. “Now with a general election imminent we have a very short window of time to build on this and to make sure that the economic and social importance of the hospitality and tourism sector is understood by all political parties and that our issues are on their agenda for the future.”
8 InterPark January–February 2015
NEWS
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