Holiday World and Splashin’ Safari’s Wildebeestro (Image courtesy Holiday World and Splashin’ Safari)
Pannenberg does not pick out any particular trends in
the market at present but he adds: “We see that more and more people like to buy a food and entrance package. Also, with our All-Inclusive option, a ‘carefree-package’ if you want. They like to have the opportunity to choose between the whole variety of our F&B offering.” And what about the F&B offer impacting on the overall
enjoyment of a visit? “It´s an important part of the overall enjoyment. A high-
quality food product completes the amazing experience in our park,” Pannenberg concludes. At Calaway Park in Calgary, Canada, restaurants and
“For example we have Europe’s largest Nickland, an area themed with famous
Nickelodeon characters
like SpongeBob,” he says. “In the TV series there is the restaurant ‘Krusty Krab’ and we also have that in our park and of course you can get here the famous ‘Krab-Burger.’ In general our outlets are focused on American food, since that is the general style of our park. All in all we have 25 outlets. Since we have a lot of families in our park we´re also serving family-offers like a family-pizza.” And he notes that guests are looking for both a higher
quality offering as well as fast food offerings. “Our guests are looking for both. Fast food does not
exclude a high quality product. We´re serving food with high-quality standards but are also aware of the fact that our guests do not want to wait a long time for their meals. It has to go fast since they want to enjoy the day on roller coasters. We´re using A-Brands, guaranteeing a high quality product, from burgers to pasta.” And he continues: “There is a slight increase in the
demand for healthy food but the overall percentage is still very low. We´re offering salad buffets, fresh fruits, vegetarian meals and so on. But during a day in an amusement park most of our guests are not counting calories, they simply want to enjoy the day. And a classic burger can also be part of that.” As
far as ‘unique’ or slightly different options are
Image Courtesy Whitings Foods
concerned, Pannenberg states that Movie Park provides homemade sausages, for example, like a cheese and bacon sausage or a Halloween Griller with garlic. Additionally, American chili fries (with spicy bolognese and cheese) and corn dogs are also available. “That matches our general American focus of our park,”
he explains. “We also have a lot of ‘Make it your way’ options, like ice cream or pizza where you can choose your favourite toppings. Of course we´re also offering vegetarian meals as an option.”
46 InterPark January–February 2015
games manager Angie Silljer reveals that the park has “something for everyone and every taste bud!” “Currently we operate 23 food locations at Calaway
Park,” she says. “There are five main restaurants and 18 concession stands to choose from. We choose food items that are classic yet unique, that a guest won’t necessarily purchase outside the park.” Calaway’s locations include concessions where guests
can get a range of snacks from mini doughnuts and corn dogs to soft ice cream and mini melts, while the Calaway Café is the park’s main cafeteria style restaurant. Other outlets include the Burger Hut and Burger Bistro, Dockside Diner and Sweet Toothe, along with a range of food carts and the BBQ Choo Choo. “We look at selling items that allow us to be the most
efficient with a guest’s time,” says Silljer. “We streamline our menus so guests don’t have to read a lot of menu items to make their decision. We give guests a few choices that are popular, therefore allowing guests to make decisions easier.” “Guests want a good product for a reasonable price.
I think our guests understand that fast food is still a popular option and will continue to purchase from the fast food stands. They are not looking to have the sit-down restaurant experience necessarily. They’ve got a lot to do at the park and want to get it all done in a day! “Providing healthier options is always something we
consider at the park,” she continues. “When we survey our guests, we hear more and more that they want us to include healthy options. Therefore we have expanded our healthier fare over the years. In saying that, however, we find that the healthier food items offered are still not as popular as our concession or fast food type items. Once the guest is actually out at the park and enjoying their day, the majority of money spent is still on our fast food and concessions areas.”
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