Food for thought!
A popular food item at Holiday World and Splashin’ Safari is the blue ice cream available from the Udderly Blue Ice Cream stand (Image courtesy Holiday World and Splashin’ Safari)
Among the various secondary spend opportunities parks can offer their guests, F&B is top of the list as it’s pretty much guaranteed that at some point during a visit, every guest will purchase a drink or a food item of some kind. Here we take a look at some of the current trends in F&B with several park operators and find out what some of the secrets are to the success of their F&B operations It is a message that comes across loud and clear from
FOOD and beverage sales are key to any amusement, theme and waterpark – and visitor attractions generally – but in addition to bringing in vital revenue F&B offerings are also a key part of a visit as guests will always want to eat and drink during their day out and will expect to find a good choice and quality of fare. While F&B comes top of the pile as far as secondary
Image Courtesy Whitings Foods
spend revenues are concerned, in these days of greater guest expectations, it’s no good just serving up the traditional burgers and chips/fries or similar, average coffee and ice cream; today’s discerning guests want more than that. But parks around the world clearly recognise this fact and are catering to as wide a range of ages, tastes and requirements as they possibly can.
44 InterPark January–February 2015
our interviewees, including Ken Whiting of Whiting’s Good Concessions at Santa Cruz Beach Boardwalk in the US, an expert in the F&B sector. “For sure the expectations of parks guests have risen,”
he notes. “There is a higher focus on quality, variety and value. Parks attempt to achieve that under the realities of their operating schedule, staff abilities and facility limitations. “The other area that drives what guests are looking for
is simply driven by understanding the park’s visitors. Are they a multi-day hotel visitor, a regional day visitor with an in park long length of stay, or a local visitor or season pass holder who is very familiar with the area and has a short
Page 1 |
Page 2 |
Page 3 |
Page 4 |
Page 5 |
Page 6 |
Page 7 |
Page 8 |
Page 9 |
Page 10 |
Page 11 |
Page 12 |
Page 13 |
Page 14 |
Page 15 |
Page 16 |
Page 17 |
Page 18 |
Page 19 |
Page 20 |
Page 21 |
Page 22 |
Page 23 |
Page 24 |
Page 25 |
Page 26 |
Page 27 |
Page 28 |
Page 29 |
Page 30 |
Page 31 |
Page 32 |
Page 33 |
Page 34 |
Page 35 |
Page 36 |
Page 37 |
Page 38 |
Page 39 |
Page 40 |
Page 41 |
Page 42 |
Page 43 |
Page 44 |
Page 45 |
Page 46 |
Page 47 |
Page 48 |
Page 49 |
Page 50 |
Page 51 |
Page 52 |
Page 53 |
Page 54 |
Page 55 |
Page 56 |
Page 57 |
Page 58 |
Page 59 |
Page 60 |
Page 61 |
Page 62 |
Page 63 |
Page 64