Social media marketing
guaranteed to have a variety of social network icons and links on their website - if not more.” According to Prystajko, for many businesses, social
media has allowed a closer relationship between fans and the brand. Social media by its very nature facilitates two- way communication, allowing for a level of interaction that simply did not exist previously. “Now, when a business makes an announcement or
asks the community a question, it is able to get clear and instant feedback,” he says. “One of the key attributes of social media is the ability for people to share content they like with friends and others in
their community. While
many posts are quickly forgettable, the ones that create an emotional connection with the reader or offer a novel experience, have a greater opportunity to go viral - one customer shares with all of their friends, who then share with their friends and so on. That’s a phenomenal amount of brand exposure and a great way to convert the exposure into new customers.” Blackpool Pleasure Beach (BPB), in the north of England,
has over a quarter of a million Facebook likes and just over 21,000 twitter followers. For the last two seasons the park has had a dedicated social media assistant to generate great quality shareable content in order to drive revenue and increase brand awareness and engagement with its fans and potential customers. This dedication to
the channel and marketing budget spend on both wages and paid advertising by the park reiterates social media’s importance as a marketing channel to the amusement industry. For BPB, social media allows the park to react quickly with last minute marketing campaigns and easily run marketing campaigns such as competitions and polls, that before the age of social media would have been much more difficult. James Cox, senior marketing manager for BPB, told
InterPark: “We use social media to target new customers in the form of paid, unpublished posts and facebook offers. We also use our database to generate custom audiences and based on these, create similar audiences utilising social media’s large amount of data to pinpoint relevant target demographics to communicate to. We also encourage all our guests to follow us on social media as part of our sales process in automated emails, allowing us to communicate with them in future to keep them coming back and gain extra value over their lifetime.” Technology, marketing and amusement/theme parks
go hand in hand. Advances in technology give the ability to talk to large numbers of guests in a very personal manner, whether through email, SMS or social media. New technologies, and specifically the advancements in mobile, has provided valuable additional marketing channels and revenue streams - combining this with valuable data enables
Image courtesy Alton Towers
www.InterPark.co.uk 41
Page 1 |
Page 2 |
Page 3 |
Page 4 |
Page 5 |
Page 6 |
Page 7 |
Page 8 |
Page 9 |
Page 10 |
Page 11 |
Page 12 |
Page 13 |
Page 14 |
Page 15 |
Page 16 |
Page 17 |
Page 18 |
Page 19 |
Page 20 |
Page 21 |
Page 22 |
Page 23 |
Page 24 |
Page 25 |
Page 26 |
Page 27 |
Page 28 |
Page 29 |
Page 30 |
Page 31 |
Page 32 |
Page 33 |
Page 34 |
Page 35 |
Page 36 |
Page 37 |
Page 38 |
Page 39 |
Page 40 |
Page 41 |
Page 42 |
Page 43 |
Page 44 |
Page 45 |
Page 46 |
Page 47 |
Page 48 |
Page 49 |
Page 50 |
Page 51 |
Page 52 |
Page 53 |
Page 54 |
Page 55 |
Page 56 |
Page 57 |
Page 58 |
Page 59 |
Page 60 |
Page 61 |
Page 62 |
Page 63 |
Page 64