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IN THIS ISSUE 8


COVER STORY The PureCare Wellness Package


DEPARTMENTS 6 Editors’ Picks


10 Social Media


12 Marketing Update Wright Global Graphics To Showcase Interactive POP and Mobile Marketing Solutions


Royrack Reengineers the Select-A-Mat Series To Lower Retailer Cost


14 XSENSOR Technology Showcases REVEAL Products in New Permanent Las Vegas Showroom


Reverie Updates Accessories Packaging With Eye-Catching Easy-to-Store Boxes


15 Kingsdown Emphasizes New “Sleep, Made Smarter” Branding With New Showroom


OMI Simplifies Organic Mattress Messaging With New POP


16 Features from the Editors Full Sleep Systems


14 18 40 21 ADVERTISERS


Blu Sleep Products / 7 blusleepproducts.com 866.973.7614


Boyd Specialty Sleep / 37 boydspecialtysleep.com 314.997.5222


Colonial LLC / 5 colonialllc.com 336.862.7380


Get-A-Mattress / 29 getamattress.com 805 481 3100


International Market Centers / 33 imcenters.com 702.599.9621


Life Style Covers / 11 lscovers.com 516.750.3028


Night and Day Furniture LLC / 19 nightanddayfurniture.com 360.573.3309


Organic Mattresses, Inc/ Lifekind / 42 lifekind.com 800.284.4983


PureCare by Fabrictech / Insert fabrictech.com 800.785.8563


Reverie / IBC reverie.com 888.888.5990


South Bay International / IFC southbayinternational.com 800.723.0316


Spring Air International / BC springair.com 617.884.2300


Sustainable Furniture Council / 13


sustainablefurnishings.org 252.368.1098


Therapedic International / 35 www.therapedic.com 800.314.4433


18 Mattress Update Englander Promotes Better Quality at Competitive Price Points


King Koil Generates Valuable Sales Synergy With New Posture Sense Elite


20 OMI’s New Naturals by OMI Collection Offers More Options for Natural Sleep Seekers


21 Blu Sleep Products Introduces Three “Expressions” Latex Mattresses at Las Vegas


Paramount Sleep Partners With Hypnos to Debut Ten Mattresses


22 Therapedic Launches Tommy Bahama Home Mattress Collection At Las Vegas Market


24 Naturepedic Debuts Entry-Level Organic Mattress and Series of Customized Collection Updates


25 Boyd Creates New Profit Opportunities With Thomasville and Lane Branded Beds


Gold Bond’s “Any Mattress, Any Size” Customization Program Increases Retailer Reach


26 Restonic Updates Luxurious ComfortCare Mattress Collection


27 Spring Air Launches Two New Specialty Bed Line-Ups


Sealy Delivers Superior Support with Updated Posturepedic Series


28 Simmons Unifies Its Beautyrest Brand With Major Product Rollout


30 Kingsdown Launches New Collections and Rebrands Around “Sleep, Made Smarter” Platform


31 Dormeo Appeals to Younger Demographic With New Entry Level Mattresses


Glideaway Introduces “Intuition Visions” Hybrid Collection


32 Q&A from the Editors How do you use cover materials to help your mattresses stand out?


34 Materials Update Latex International Unveils Gel-Infused Talalay Latex


Bekaert Textiles Reveals The Top Trends in Mattress Ticking


36 Accessories Update Customatic Adjustable Bedz Spotlights Customization in New Showroom


Reverie Introduces New Adjustable Sweet Slumber Pillow


38 CleanBrands Debuts CleanRest Sleep Sweet Trio


Sleep & Beyond Introduces New Organic, Adjustable myWoolly Pillow


39 Dormeo Increases Attachment Rates with New “Evolution Dream” Pillows


SHEEX Expands Its Industry Reach to Sporting Goods Retailers


40 Seahawk Design Expands Popular Casual Elegance Collection


Gotcha Enters the Tencel Market With Expanded LUXE Collection


41 Glideaway Offers Convenience, Customization and Curb Appeal with Newest Accessories


42 Back Page from the Publisher


LAS VEGAS MARKET GUIDE SEE PAGE 3


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