“ We create packaging as intelligent as the product.”
lection’s “Precision Fit”, a feature unique to PureCare, keeps the lines of the sheets crisp and clean by infusing a deep pocket with a one-inch elastic band into the cor- ners to prevent the sheets from sliding off of the mattress. PureCare enhanced these premium fea-
were by PREMIUM SHEET SETS PureCare®
has tapped into the elements of the earth to introduce the first sheet collection focused on technical textiles that enhance the health and wellness of the sleep environment, providing unique benefits to the sleeper beyond any sheet set that exists today.
tures and then took them a step further by adding a truly unique wellness story in the “finish” of the sheets. This is the core de- tail of “Elements” that differentiates it from all other sheet options: it not only looks and feels good, but also helps the body recharge. The “finish” refers to the innova- tive technical textiles that are incorporated into the collection, each offering a specific wellness benefits. For PureCare, the “fin- ish” is about more than just featuring the latest trendy material—it’s about finding the most effective way to integrate these textiles in order to really maximize their benefits. As with all PureCare products, Elements is treated with silver for added antibacterial properties. The first offering in this luxury collec- tion is “Halio”. Meaning “of the sea”, the name is directly tied with this sheet’s featured material: SeaCell. A unique fi- ber made from high-quality seaweed and natural cellulose, SeaCell has distinct an-
tioxidizing properties. Further boosting the wellness effects, PureCare infused long strands of the fiber within luxury staple cotton for the ultimate rejuvenat- ing properties, creating restorative com- fort while also reducing inflammation and revitalizing the skin. The next offering is “Lumen”—a sheet set that incorporates Celliant performance fibers for advanced renewal benefits. This revolutionary ma- terial harnesses and releases the body’s energy to increase circulation and bal- ance body temperature, allowing you to “reduce pain, heal faster, sleep better.” The final option in the “Elements” collec- tion is “Terrene”, which infuses bamboo rayon with luxury staple cotton. This com- bination provides a natural antimicrobial sleep surface, rich in comfort. One thing that PureCare is not promot- ing with “Elements”? Thread count. This is yet another way the company is changing the existing conversation about sheets. Re- search showed that thread count is often unclear when communicating comfort to the consumer—a subjective number, en- tirely dependent on the types of materials utilized. So PureCare decided to stay away from the concept entirely. “Thread counts are very misunderstood,” Sean Bergman explains. “It’s the combina- tion of so many different facts that create a really luxurious product. We’re making luxury sheets and we want them to speak for themselves.”
Instead, the company has invested in marketing that clearly and effectively com- municates to the retailer. PureCare’s com- mitment to “changing the conversation” extends to its branding and POP. “We create packaging as intelligent as
New! AT MARKET
bedroomretailers.com
the product,” explains Budensiek. The dynamic in-store marketing for “Ele- ments” breaks up the sea of white in the showroom by “playing off the feel of the elements to enhance the beautiful, natural side of this collection,” she explains. The unique packaging and displays were de- signed to reinvent the retail environment,
Comfort
Let us help health in y our premiu toppers an and comfo
Page 1 |
Page 2 |
Page 3 |
Page 4 |
Page 5 |
Page 6 |
Page 7 |
Page 8 |
Page 9 |
Page 10 |
Page 11 |
Page 12 |
Page 13 |
Page 14 |
Page 15 |
Page 16 |
Page 17 |
Page 18 |
Page 19 |
Page 20 |
Page 21 |
Page 22 |
Page 23 |
Page 24 |
Page 25 |
Page 26 |
Page 27 |
Page 28 |
Page 29 |
Page 30 |
Page 31 |
Page 32 |
Page 33 |
Page 34 |
Page 35 |
Page 36 |
Page 37 |
Page 38 |
Page 39 |
Page 40 |
Page 41 |
Page 42 |
Page 43 |
Page 44 |
Page 45 |
Page 46 |
Page 47 |
Page 48 |
Page 49 |
Page 50 |
Page 51 |
Page 52