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Blu Sleep Products Introduces Three “Expressions” Latex Mattresses at Las Vegas


By Christopher Schriever Blu Sleep Products is reaching out to the active young adult market with the new EX- PRESSIONS Latex Mattress Collection, un- veiling at the upcoming Winter Las Vegas Market. This three-bed latex mattress col- lection is designed and priced to specifically offer an affordable latex product for 25- to 40-year-old consumers with a suggested re- tail price ranging from $899 to $1699. “We believe that everyone who wants a la-


tex mattress should be able to purchase la- tex products designed for their lifestyle and pocketbook,” said Alex Ciccolella, owner of Blu Sleep. “Our EXPRESSIONS target cus- tomers are young professionals, first-time homeowners and those entering the work- place for the first time. These consumers will now be able to experience the comfort and attributes of sleeping on a latex mattress.”


The EXPRESSIONS Latex Mattresses have a contemporary bright fashion design with a removable, washable zippered cover that features matching or contrasting col- ored zippers and breathable borders. These covers are made with stretch fabrics that are designed to maximize airflow, working with and enhancing the latex foam comfort lay- ers. The covers are made with a Silver Clear treatment that helps maintain freshness by eliminating odors and protecting against harmful bacteria, fungi and mildew. Blu Sleep is also expanding its renowned


European-inspired Nature Collection with two new luxurious quick-response memory foam pillows: the Synergy and the Vibrance. Both pillows use open-cell technology, incor- porating essential natural orange and natural lavender oils in their chemistry to provide the sleeper with a range of stress relieving and


anxiety relieving benefits, while also helping to provide muscle and joint pain relief. Like all of the Nature Collection’s offerings, the Synergy and Vibrance are water expanded and ventilated to provide a comfortable cool feeling and superior support. Both are covered with Silver Clear treated Tencel fabric, a soft and supple material that offers excellent wick- ing capabilities that keep the skin dry. Visit blusleepproducts.com


Paramount Sleep Partners With Hypnos to Debut Ten Mattresses By Gretchen Kast


Paramount Sleep has entered into a joint venture with British bedding manufacturer Hypnos as the company’s only licensee in the U.S. and the first to manufacture the compa- ny’s products according to British standards. Paramount will debut ten Hypnos mod- els during the Las Vegas Market at an ex- clusive, private viewing held at the Cos- mopolitan Las Vegas. The purpose of the debut is to gain valuable retailer insights and feedback on the new Hypnos pro- gram. A formal launch of the product line will take place in the spring. “We are honored to be entrusted with Hyp- nos’ international reputation as true luxury bedding experts in making handcrafted deep pocket spring beds,” said Richard Fleck, presi- dent of Paramount Sleep. “We are obligated


to protect the Hypnos brand architecture set forth in Europe as we manufacture bespoke mattresses here in the United States.” Hypnos is a fourth generation family-run bedding manufacturer with more than 100 years of experience. The company holds a Royal Warrant for HM Queen Elizabeth II for bedding and upholstery manufacturers and is the only luxury bed mak- er to actively supply the Royal family, Royal Household and the Royal residences. Royal Warrants have always been regarded as dem- onstrating the very highest standards in excel- lence, quality, service, and innovation, and are highly prized as a mark of the best of British. “We are delighted to be in partnership with Paramount Sleep. Between us we have over 160 years of experience in bed design and manufacturing,” said Stephen Ward,


“We are honored to be entrusted with Hypnos’ international reputation as true luxury bedding experts in making


handcrafted deep pocket spring beds.”


Hypnos CEO. “We have used this combined knowledge to create a range that gives great comfort and provides a perfect sleep- ing environment for our consumers.” Visit ParamountSleep.com.


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