Dormeo Increases Attachment Rates with New “Evolution Dream” Pillows By Christopher Schriever


Dormeo N.A. is expanding its collection of bedding accessories with two new pillow introductions at the upcoming Winter Las Vegas Market. The new Dormeo Evolution Dream Pillow and the Dormeo Evolution Dream Memory Foam Pillow are designed to compliment its luxury foam mattresses, of- fering retailers the ability to increase attach- ment rate with pillows. Perfect for back, side and stomach sleep- ers, the medium-soft Dormeo Evolution Dream Pillow and the medium-firm Dormeo Evolution Dream Memory Foam Pillow de- liver luxurious comfort with the ergonomic support to help keep the spine in the opti- mum sleeping position. “The best night’s sleep comes from sleep- ing on a complete sleep system, which we be- lieve is 80 percent mattress and 20 percent pil- low. The Evolution Dream pillows provide the same comfort, support and cooling benefits as our mattresses and are the most complimen-


tary accessory to our foam mattresses,” said Dormeo N.A. CEO Jon Stowe. The center of each pillow uses Octaspring


Technology’s MemoryCoils to cradle the head and firmer Ecocell EcoSprings along the pil- low’s sides, to create separate support zones. The outside layers of the Dormeo Evolu- tion Dream Memory Foam Pillow is made of BreathNTech, plush and cooling memory foam, to provide a soothing contour while avoiding heat retention. The outside layer of the Dor- meo Evolution Dream Pillow is wrapped in a plush fiber sleeve to wick away moisture and give a downy-soft feel. The pillows also feature removable and washable ultra-soft covers with air-mesh panels, allowing air to travel freely through the pillow, preventing hot spots and the build up of excess heat. “With this introduction, we not only build out our top-of-bed line-up,” Stowe continued, “we offer our retailers the ability to increase their attachment rate and increase ticket sales.” Visit dormeo.com


SHEEX Expands Its Industry Reach to Sporting Goods Retailers By Gretchen Kast


SHEEX established an entirely new cat- egory in bedding seven years ago with the introduction of highly technical athletic micro-fiber fabric within bed sheets, bed- ding products and sleepwear. The company continues to champion the critical role that sleep plays within fitness or athletic training and, ultimately, in performance. As such, SHEEX has expanded its market reach to include select Sports Authority locations, marking the first time that bedding and sleepwear products will be sold within the sporting goods retail channel. These Sports Authority


locations will


carry the brands’ newest product line, RE- COVERS, designed exclusively for sport- ing goods retailers. RECOVERS features enhanced technological adaptations al-


lowing it to breathe four times more than traditional bedding. “We were thrilled that sporting goods retail-


ers are taking notice and sharing our belief about sleep as a critical component of ‘perfor- mance,’ whether for athletes or anyone intent on maintaining an active emphasis on person- al fitness,” said Michelle Brooke-Marciniak, Co-Founder, SHEEX, Inc. “Athletes and fitness fanatics were the early adopters of our prod- uct, so to us, placement within sporting goods retail has always made perfect sense.” While diet and exercise are two pillars of healthy living, sleep is the third pillar and a critical factor in achieving and maintaining peak performance. As one of the body’s most active times for recovery, sleep sup- plies increased blood to muscles and growth hormones for muscle development,


tissue growth and repair. Testing demon- strates that SHEEX holds a proven advan- tage over traditional cotton bedding be- cause it’s made with the finest professional athletic performance fabrics, transferring body heat four times more effectively than cotton. This allows the body to cool itself for faster, deeper sleep, creating the ideal environment for your body to recover to maximize performance the next day. Performance fabrics are engineered for optimal comfort, which also helps athletes perform at a higher level. SHEEX brings that same technology to bedding and sleepwear, creating the ideal environment for a more comfortable sleep—which ulti- mately results in a higher performance dur- ing the day. Visit SHEEX.com.


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