XSENSOR Technology Showcases REVEAL Products in New Permanent Las Vegas Showroom
By Gretchen Kast
REVEAL by XSENSOR will have a new home for its mattress recommendation systems at the upcoming Winter Las Vegas Market. XSENSOR Technology Corporation’s new permanent showroom will allow the com- pany to show all REVEAL products in one area—a benefit for clients that want to com- pare options to discover the products to best suit their needs.
The REVEAL technology was created spe- cifically for the mattress manufacturing and retail market to increase sales performance. Through the use of a highly accurate pres- sure imaging system, REVEAL displays a dy- namic, high-resolution body pressure image to assist in mattress recommendations. XSENSOR’s experienced designers have created an innovative retail environment to
better understand and improve how custom- ers experience brands. The REVEAL show- room provides actual consumer experiences and shows retailers how to meet the needs of their customers by using technology to help them find the right mattress. The space showcases how REVEAL products are changing the retail mattress-buying experi- ence and improving sales for retailers around the world.
“Our new Las Vegas Market showroom is part of our ramping up strategy for the USA market,” explained Richard Brass, Vice President Business Development, Sleep, North America. “The experience and out- come is so positive, I’m certain our clients will find the design and products of our new showroom showcase the future of retail.” Visit
xsensor.com.
Reverie Updates Accessories Packaging With Eye-Catching Easy-to-Store Boxes
We’ve reduced the size of our packaging to make it more attractive and easier to display.
By Gretchen Kast As part of Reverie’s recent re-branding ini- tiative—which focuses on technology, in- novation and customization—the company is unveiling new, updated packaging for its entire line-up of accessories. Reverie has redesigned the in-store look of the Sweet Slumber pillow collection and Elation four- speaker, surround-sound system in re- sponse to specific retailer needs. “Our customers tell us bulky point-of-
purchase displays do not move product,” explained President and CEO Martin Raw- ls-Meehan. “Using insights gained from these retail partners, we’ve reduced the size of our packaging to make it more at- tractive and easier to display and stock.” By vacuum-packing the Sweet Slum- ber pillows, Reverie has eliminated some
of the bulk to allow the new packaging to be smaller and more compact. In addition to updated graphics, the new box size streamlines the merchandising display and is a space saver for inventory. For the Ela- tion speaker system, the company turned to the electronics industry for inspira- tion and designed packaging that visually communicates the unique benefits of the speakers in a sturdy, transportable box. “Accessories continue to represent a significant way to increase a retailer’s profit margin,” Rawls-Meehan continued. “Following the successful launches of both our Sweet Slumber pillow collection and the Elation surround-sound system we set out to create packaging that is both eye- catching and functional.” Visit
reverie.com.
14 BEDROOM / Winter 2015
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