With so many different options available on the retail floor, mattress manufacturers are always on the lookout for new ways to differentiate themselves from the rest. While marketing plays a major role, the actual styling of a collection can be just as important. Beds that incorporate innovative cover materials and unique ticking stand out in the confusing “sea of white” found in many sleep shops.
HOW DO YOU USE COVER MATERIALS TO HELP YOUR MATTRESSES STAND OUT? Stearns & Foster mat-
tresses are designed with the finest materials and craftsmanship to deliver a luxurious sleep expe- rience. It’s important to
us that the mattress design be beautiful and timeless, showcasing the attention to detail we put into each and every one of our mattresses. From the solid brass air vents to the hand tufting, we ensure every mattress is proudly signed off on before it ships to your home. At S&F, we believe a mattress should look elegant and inviting. From the moment you see it in the store, you just have to reach out and touch it. We choose to use warm, rich colors accented with detailed stitch- ing in the borders and our cashmere or silk covers always feature our iconic Fleur de Lis design. Just one of the many ways you know it’s a Stearns & Foster. —DAN CALDERWOOD, VICE PRESIDENT OF STEARNS & FOSTER
Kingsdown is known for smarter sleep, and the artistry that goes into our mattress manufactur- ing and fabric choices speak to who we are. We
turn to the fashion industry for the freshest textures, design trends and even colors— always keeping in mind that the bedding industry tends to be a bit conservative in terms of color. Fabric selection is based on the type of collection we are designing. Ul- tra luxurious mattresses may feature tufted fabric made with silk and side panels fin- ished with lace. A contemporary foam col- lection may use a super soft stretch knit fabric and breathable mesh border fabric. The end result is always a high quality product, made with premium components, and exquisite tailoring and detailing to make it stand out from other mattresses on the showroom floor. —JOYCE HANDLEY, PRODUCT STYLIST AT KINGSDOWN
Although it isn’t al- ways a hit in the market- place, at Therapedic we do try to be “fashion for- ward” in our ticking se- lections. Candidly, some-
times we have been too fashion forward for the market and our ticking selections have not clicked with the dealers. A case in point would be our tangerine Agility line of a few years ago. It was a great product, but its packaging was a bit too fashion forward for the marketplace. But we look at textures, color trends, and fabric trends. We get many of our ideas from the ready-to-wear industry. We con- sider things like Pantone Color of the Year and what is trending in fashion. We try not to be typical or obvious, but we take into consideration that Therapedic is not a mar- ket leader, so chances of us becoming the fashion leader in the industry is minimized. But that does not mean we must submit to being boring. We like our cover selections to be lively, vibrant, and fresh, and to pres- ent new ideas that maybe don’t push, but at least nudge, the envelope a bit forward. —GERRY BORREGGINE, PRESIDENT AND CEO OF THERAPEDIC INTERNATIONAL
Learn more about the top trends in mattress ticking on page 34 32 BEDROOM / Winter 2015
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