Seahawk Design Expands Popular Casual Elegance Collection
By Christopher Schriever Seahawk Designs Inc. is introducing two new offerings in its fashionable Casual El- egance Collection at the upcoming Winter Las Vegas Market. The company is debut- ing the new Audrey headboard, in addition to updating its popular Cambridge line-up with a lighter color finish option called “Wheat”. Designed to bring fashion and storage to the bedding showroom floor, these ad- ditions compliment all Seahawk bases. Innovative elements, such as touch latch drawers and a “stuff it” feature that allows consumers to fill drawers with no jam is- sues when opening and create as much storage as a six drawer dresser. These new offerings can also substitute for a standard box spring or mattress foundation. Previewed at the Summer Las Vegas Market, the Audrey features tufted uphol-
stery and offers a classic and elegant aes- thetic. The new design, like all headboards in the Casual Elegance collection, measures 60-inches in height. The company’s new Wheat finish offers retailers more variety within the Cambridge line-up with a lighter, more vintage design compared to its original brown finish. “We are very excited to introduce our customers to what we consider the most feminine and discernible headboard of our Casual Elegance Collection – the Audrey,” said Seahawk Designs CEO William Jahn. “We continue to strive to provide consumers with selection that infuses style and func- tionality, without compromise. This new de- sign and the Wheat finished Cambridge are perfect for those looking to maximize space, whether it’s a bedroom or a showroom.” Visit
sto-a-way.com.
Gotcha Enters the Tencel Market With Expanded LUXE Collection
Gotcha Covered chose Tencel for its eco-friendly and comfort properties including superior moisture control, natural breathability, anti- bacterial properties, skin friendliness and softness.
40 BEDROOM / Winter 2015
By Christopher Schriever Capitalizing on the success of its Smarty- BandZz launch last year, Gotcha Covered is adding Tencel to its LUXE Collection at the upcoming Winter Las Vegas Market. “Adding Tencel with our patented Smarty-BandZz certainly raises the bar in bedding,” said CEO and founder Lisa Bernath. “We understand our customers and their need for quality and comfort. We recognized the importance to add an ad- ditional innovative high quality option and Tencel is the perfect offering.” With a wide variety of performance fab- rics available, Gotcha Covered chose Tencel for its eco-friendly and comfort properties including superior moisture control, natural breathability, anti-bacterial properties, skin friendliness and softness.
With this collection expansion, Gotcha Covered offers retailers two diverse op-
tions: 100% cotton sateen in 618 thread count and 100% Tencel that is sourced from Lenzing, a reputable company with strict standards and rigorous testing to guarantee the highest quality of fabrics. “Gotcha Covered is committed to hiring only the most qualified and ethical factories worldwide with all of our products,” said CFO/COO and founder Margalit Grunberger. The entire LUXE collection is designed and sewn in the USA. The packaging also has an eco-friendly story with the bag made of PEVA, a non-toxic and recyclable material, and a 100% biodegradable can- vas trim.
The new product line will be available in
two popular neutral colors—pearl white and dove grey—and ranges in retail price from $175–$320. Visit
gotchacoveredusa.com.
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