Dormeo Appeals to Younger Demographic With New Entry Level Mattresses
By Christopher Schriever Dormeo N.A. will unveil two new introduc- tory models in its popular Dolcé Collection at the upcoming Winter Las Vegas Market. Featuring the same quality, craftsmanship, and revolutionary Octaspring Technology for which the company is known, the Dolcé PurityBED and the Dolcé AffinityBED were designed to provide consumers with more variety at the introductory price point. With retail price points ranging from $1,299 to $1,699 in queen, these new beds are the most affordable in the collection. The stylish PurityBED and AffinityBED both feature layers of the company’s signa-
ture Octaspring Technology in its ultra-deep Ecocell Support Core. The “firm” PurityBED is designed with an ergonomic five-zone top layer of Octaspring coils to support and relieve pressure. The “medium to firm” Af- finityBED features a three-zone top layer of plush Octasprings, offering a three-dimen- sional contour in addition to a five-zone ergonomic for added comfort and support. Both beds are covered with ultra-soft, dust- mite and bacteria resistant CoolNTech fab- ric, which uses innovative cooling gel micro- capsules to emulate a cool-to-the-touch sensation. Air-mesh side panels allow the eight-sided honeycomb Octaspring coils to
breathe, improving air-flow and ultimately re- ducing heat retention. “We’ve taken a page from many of the
world’s finest consumer brands that are now introducing more moderately priced models that we feel, in particular, have great appeal for a younger demographic. Following the initial success of the Dormeo Dolcé Collection, our retail partners asked us to expand the line-up to include models that feature the classic Dor- meo comfort feels and support, but at a mod- erate price-point,” said Dormeo N.A. CEO Jon Stowe. “Our goal is to not only attract new cus- tomers, but to effectively build brand loyalty.” Visit
dormeo.com.
Glideaway Introduces “Intuition Visions” Hybrid Collection
By Christopher Schriever With consumer interest in hybrid products
growing, Glideaway Sleep Products will intro- duce two models that feature a number of new innovations in fabric, components and design to its Intuition Collection from Sleepharmony at the Winter Las Vegas Market. The first generation products in the Intu-
ition Visions collection, the 10-inch Unity and 12-inch Embody hybrid mattresses, both fea- ture the Synergy Support System. This unique system features a combination of Sleephar- mony Cool Response memory foam and pre- compressed seven-inch individually wrapped, steel, pocket-coils. Designed with a sleek, contemporary aesthetic, the new beds retail from $799-$1299 in queen and flaunt a char- coal and white swirl-patterned, stretch-knit ticking with complimentary charcoal uphol- stery side panels. The covers are treated with bacteria-fighting Silver and cooling Regulate treatments for a fresher sleep environment. “Hybrid offerings are the front runners in
the specialty sleep category because they offer the best of the newest bedding tech- nologies in one product. It seemed only nat-
ural to introduce hybrids into our successful Intuition Collection, as it already featured some of the most innovative sleep materials available today,” said Glideaway Vice Presi- dent of Sales Dan Baker.
Like the other models in the Intuition line, the new models conform to the company’s Point-of-Purchase (POP) initiative, “The Five Good Sleep Components Guide,” which was developed as a retail sales tool to help educate consumers on what they should be looking for when purchasing a mattress or pillow. The combination of innovative mate- rials, eye-catching styling and coordinating top-of-bed POP help the Intuition Visions mattresses stand out from other models and ensure a higher margin per sale. “Retailers continue to see significant suc- cess with hybrids, a great option for couples with different mattress preferences,” Baker explained. “By offering product that contains two bed technologies and feels, our retailers can differentiate themselves from their com- petitors and appeal to an even larger cus- tomer base.” Visit
glideaway.com.
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