Wright Global Graphics To Showcase Interactive POP and Mobile Marketing Solutions
“Mobile marketing and high impact, visual merchandising are the most effective ways to bring
attention to product on a showroom floor.”
By Christopher Schriever Wright Global Graphics will offer an on-site “Design Lab” for its customers at the up- coming Winter Las Vegas Market. Working with manufacturers and retailers attending the show, WGG’s Creative Services team will be on-site, applying the latest design trends and technologies to capture the con- sumer’s attention at retail.
Recognizing that customizable point-of-
purchase displays are an important part of a brand’s story, the Design Lab concept will demonstrate how design flexibility and inno- vative approaches to marketing can help mer- chandise stand out on the showroom floor. Encouraging its visitors to “dream big,” Design Lab participants will work with the company’s top designers to start developing a customized creative POP program. From
foot protectors to interactive electronic head- boards to the use of informative and enter- taining content on smart devices, the Design Lab will showcase branding materials created with some of WGG’s most popular graphic solutions such as Wide Format printing capa- bilities, DomeTEC, and RetaiLive. “Mobile marketing and high impact visual
merchandising are the most effective ways to bring attention to product on a showroom floor. Because we know that seeing the pro- cess creates a more memorable experience, we decided the Design Lab would a great way to introduce different design options into one hands-on educational experience for manufac- turers and retailers,” said Wright Global Graph- ics Senior Vice President of Business Develop- ment & Chairman of the Board Don Wright. Visit
wrightglobalgraphics.com.
Royrack Reengineers the Select-A-Mat Series To Lower Retailer Cost By Gretchen Kast
Royrack is showcasing improved pricing on its innovative Select-A-Mat series of mat- tress racking systems at the upcoming Win- ter Las Vegas Market. By reengineering the product line, the company is now offering retailers a savings in excess of 20%. “We have kept the same design, the same quality,” owner Roy Konrath ex- plained, “but have added efficiencies at the manufacturing level to achieve the sav- ings, while keeping it domestically made in the USA.”
Select-A-Mat racking systems triple the
amount of mattresses displayed on retail- ers’ floors while delivering an improved shopping experience for the consumer by simplifying the rest-test process. This unique display is cost-effective and efficient
way to maximize floor space, increasing re- tailers’ profit per square foot. The Select-a-Mat system allows retailers
to store mattresses of all sizes vertically right in the showroom, dramatically increasing the number of mattresses on the show room floor without increasing square footage. By doing so, retailers have more available space for additional specialty mattresses, bedding accessories and adjustable bases. This innovative system allows the cus- tomer to easily test a mattress on their own—the rack supports the mattress as the consumers pulls it down, then supports it at bed height with retractable legs that fold out. After testing, the customer simply tips the mattress back up to restore it to its original storage placement. Visit
royrack.com.
12 BEDROOM / Winter 2015
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