CleanBrands Debuts CleanRest Sleep Sweet Trio By Gretchen Kast
Continuing its commitment to promoting health and wellness, CleanBrands LLC will debut the new CleanRest Sleep Sweet Trio program at the Winter Las Vegas Market. The CleanRest Sleep Sweet Trio high- lights the health and wellness products of the company’s new lines of pillows and pro- tectors. CleanBrands is proving that “com- fort is now healthy” with three new offerings: CleanRest pillows and CleanRest mattress protectors for consumers, in addition to spe- cialized sales training for its retail customers. CleanRest Pillows feature CleanBrand’s new WayBetter Foam, while both CleanRest Pil- lows and CleanRest Mattress Encasements are made with the company’s patented Mi- cronOne fabric technology. “We are really so proud to be introduc-
ing WayBetter Foam—made from a really magnificent material—to the Winter Market,” said Gary Goldberg, founder and CEO of CleanBrands, “Remember: comfortable is now healthy. WayBetter Foam means there is no need to compromise anymore. Healthy is better, and consumers no longer have to
live with the knowledge that other products can make them sick.” Studies have continued to raise concerns over the terrible chemical odor conventional foams produce, known as off-gassing— leading consumers to increasingly choose clean, green, and natural solutions to fill their everyday needs. WayBetter Foam is made in the USA from
green renewable natural polyols that pro- duce no harmful emissions during manu- facturing. This unique foam contains only plant-based renewable resources, has no petroleum by-products and leaves a nega- tive carbon footprint. The properties and characteristics of this foam make it natu- rally hypoallergenic and its antimicrobial properties allow it to resists mold, mildew and dust mites. CleanBrands ensures that its manufacturing process does not include off-gassing of Volatile Organic Compounds (VOCs), which can be dangerous to human health or cause harm to the environment, nor harmful HCFC’s or CFC’s, man-made gases that often used as a blowing agent in the manufacturing of foam.
CleanRest pillows and mattress encase- ments also feature MicronOne patented fabric technology. This unique material was designed to protect consumers from micro- toxins like dust mite waste or mold spores that build up over time in pillows, mattresses or box springs. The result of several years of research and development, the process creates a uniform pore structure used in the company’s suite of allergen and micro-toxin barrier fabrics. MicronOne fabrics can filter airborne particles down to one micron, es- sentially matching the protective performance of vinyl without sacrificing any of the comfort and moisture vapor breathability that is es- sential for a healthy, restorative night’s sleep. Completing the Vegas trio, CleanBrands will also be offering exclusive sales training with Harry Costantino, bedding industry veteran who has a proven record of driving retail sales by taking a holistic approach to the selling pro- cess. Costantino will be demonstrating that selling health will be a dominant for discerning retailers looking to provide peace of mind and the best sleep options for their customers. Visit
www.cleanbrands.com
myWoolly Pillows offer customizeable certified-organic purity
Sleep & Beyond Introduces New Organic, Adjustable myWoolly Pillow By Gretchen Kast
Sleep & Beyond continues to expand its portfolio of certified organic bedding prod- ucts with the introduction of its new my- Woolly Pillow at the upcoming Winter Las Vegas Market. As one of the few worldwide manufac-
turers of certified organic merino wool bedding, Sleep & Beyond produces luxu- rious, high-quality sleep accessories. The new myWoolly Pillow offers consumers the certified-organic purity they have come to expect from the company, with the added benefit of being customizable.
38 BEDROOM / Winter 2015
Each pillow is filled with pearl-sized puffs of soft and springy Shrophsire wool, provid- ing high-quality comfort and support, and en- cased in an 100% cotton cover. The unique wool interior eliminates the possibility of over- heating or night sweats that are common with down, feather and synthetic fills and foam. Each myWoolly Pillow is shipped with a firm comfort feel—but by simply opening the zipper, consumers can easily remove some of the wool fill to adjust the pillow to a softer feel. Available in standard and queen sizes,
myWoolly Pillow is machine washable and comes with a five-year warranty. Visit
sleepandbeyond.com
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