Customatic Adjustable Bedz Spotlights Customization in New Showroom By Gretchen Kast
Customatic Adjustable Bedz will open its first showroom at the upcoming Winter Las Vegas Market, showcasing its unique, new “Build-a-Base” concept. The 3,000-square- foot showroom will allow the company to display its full line-up of innovative products featuring the latest and most popular adjust- able bed base features. Upon entering the showroom, buyers
will get behind-the-scenes look at Cus- tomatic’s manufacturing process. Multiple television monitors—each airing footage of the company’s Taiwan assembly line, qual- ity control, research and development, cut and sew area, packaging and load systems, etc.—will be set up in the entry area of the showroom, providing its customers true in- sight on who the company is and what goes into the creation and manufacturing of its products. Customatic will also feature ex- clusive “Build-a-Base” workstations in the
space, enabling dealers to design custom- ized products using the company’s vast ar- ray of components. “One of the differentiators for us in the market is the wide assortment of choice we can give a dealer,” said Partner Phil Sherman. “There is no reason they need to carry the same adjustable base as their competitor across the street. As the ad- justable bed category continues to grow, we want to give buyers the opportunity to set themselves apart from competition by offering bases that will best cater to their individual customers.”
Each “Build-a-Base” station allows buyers to see and touch components and input the desired features into a final product selection with pricing. To play an active role in creating new product, deal- ers would first select a frame design that includes options such as head-tilt, deck- on-deck, inner deck, sectional and dual
massage. They will then choose preferred style accents including leg support, lum- bar, fabrics and colors. Lastly, buyers will select any advanced innovations they want to their custom-made products, which in- cludes but is not limited to USB outlets, LED lighting, wireless or Bluetooth speak- ers and remote. Whether it is promotional or premium, the customized product as- sembly is designed to provide personal success and margin increase for buyers. “We have always been a leader in the ad- justable bed base category and have often been the first to introduce innovative tech- nologies and designs to the industry,” Sher- man continued. “As our product portfolio continues to grow, we recognized it was time to take our own showroom to accommodate our complete spectrum of unique models. From features to function to fabric to price point, we cover it all.” Visit
customaticbedz.com.
Reverie Introduces New Adjustable Sweet Slumber Pillow By Christopher Schriever
Reverie is expanding its top-of-bed offer- ings with the introduction of the new Sweet Slumber Adjustable Pillow at the upcoming Winter Las Vegas Market. This new offering in the company’s Sweet Slumber Collection allows users to adjust the fill as soft, medium or firm, creating a customizable bed acces- sory for a personalized sleeping situation. “As a leader in customizable products, it seemed only natural to introduce an adjust- able pillow,” said Reverie President and CEO Martin Rawls-Meehan. “With the popularity of latex, we are excited to expand our Sleep Slumber Pillow Collection.”
Designed with adjustability in mind, the all-in-one pillow comes with two easily iden- tified inserts filled with shredded DreamCell natural latex and retails for $99. The inserts are color-coded to match Reverie’s Dream-
36 BEDROOM / Winter 2015
Cell foam spring colors, indicating soft and medium firmness. Either insert can be placed inside the washable, brushed micro- fiber pillow casing—or combined to create a firm filling. The hypo-allergenic, dust mite resistant and durable pillow offers consum- ers the softness of down, the loft of microfi- ber and the core support of natural latex in one pillow. This unique construction allows for better airflow than traditional materials, providing a cool night’s sleep. “We wanted to create a pillow that catered to anyone and everyone,” Rawls-Meehan ex- plained, “whether they prefer a pillow that is soft, medium or firm—the Sweet Slumber Ad- justable Pillow is perfect for them. Much like our mattress selection, the unique pillow gives buyers premium and customized comfort and versatility at a value-add price point.” Visit
reverie.com.
Page 1 |
Page 2 |
Page 3 |
Page 4 |
Page 5 |
Page 6 |
Page 7 |
Page 8 |
Page 9 |
Page 10 |
Page 11 |
Page 12 |
Page 13 |
Page 14 |
Page 15 |
Page 16 |
Page 17 |
Page 18 |
Page 19 |
Page 20 |
Page 21 |
Page 22 |
Page 23 |
Page 24 |
Page 25 |
Page 26 |
Page 27 |
Page 28 |
Page 29 |
Page 30 |
Page 31 |
Page 32 |
Page 33 |
Page 34 |
Page 35 |
Page 36 |
Page 37 |
Page 38 |
Page 39 |
Page 40 |
Page 41 |
Page 42 |
Page 43 |
Page 44 |
Page 45 |
Page 46 |
Page 47 |
Page 48 |
Page 49 |
Page 50 |
Page 51 |
Page 52